Why Buyers Don't Buy The Story You're Telling | Simon & Scott
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Why Buyers Don't Buy The Story You're Telling | Simon & Scott
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Founders love their origin story. Buyers don’t buy it.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack why brand storytelling so often falls flat in retail and commercial conversations.
We talk about:
- why relevance beats romance when you’re trying to sell
- why your brand is the sidekick, not the hero
- when storytelling does work (and what it needs to do)
- examples where story builds credibility and trust (and where it’s just noise)
If you’re building a challenger brand and leading with your founder story, this is a useful reset.
Link:
www.makinmighty.com
If you found this useful, please share it with someone building a food or drink brand who’d get value from it.
You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMighty
And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.
Thanks for listening. See you next time
makinmighty@gmail.com