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Why Builders Are Adding Gym Rooms to Floor Plans

Why Builders Are Adding Gym Rooms to Floor Plans

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In this episode of The Housing Economy, Lucas and Luna explore the growing trend of homebuilders adding dedicated gym rooms to new floor plans. With mortgage rates around 6.48% and median home prices at $403,200, builders are competing on amenities rather than price. Lucas explains how companies like Lennar and Pulte are rolling out 'wellness suites' — flexible spaces with rubber flooring, ventilation, and wall-mounted TV mounts — as a way to differentiate in a cooling market. Luna notes that the trend mirrors the post-pandemic home office boom, but with a twist: builders are now targeting younger buyers who prioritize fitness over square footage. They discuss data from the National Association of Home Builders showing that 34% of new homes in 2025 included a dedicated exercise room, up from 18% in 2019. The conversation also touches on how REITs like Equity Residential are adding fitness centers to multifamily properties, which helps explain recent strength in apartment REITs. Tune in for a focused look at how the fitness industry is reshaping residential construction. #HomeBuilders #FitnessRooms #WellnessSuites #Lennar #PulteHomes #EquityResidential #NAHB #HousingTrends #RealEstate #NewHomes #HomeFitness #MortgageRates #HousingMarket #Economics #FexingoBusiness #BusinessPodcast #Builders #HomeConstruction Keep every episode free: buymeacoffee.com/fexingo
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