Why Brands Are Betting on Physical Experiences Again
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Why Brands Are Betting on Physical Experiences Again
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概要
From Luxury to Tax Prep, see why brands are going physical
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For years, brands were told the future was digital.
Now, some of the most powerful brands in the world are placing a very different bet: physical experience.
In this episode of Brandy, Reilly Newman and Scott Saunders explore why brands across wildly different categories are investing in real-world spaces. From luxury fashion houses like Prada and Louis Vuitton, to unexpected players like Martha Stewart opening restaurants, TurboTax creating in-person lounges, and Amazon experimenting with massive physical retail environments.
This isn’t nostalgia.
It’s strategy.
This episode reframes physical space not as overhead but as brand leverage.
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