THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus

Most B2B brands are still selling like it's 2016.

Meanwhile, your buyers? They're behaving like consumers with higher expectations and zero patience!!

In this episode, we break down the real reason B2B is shifting and what your team needs to do next :)

🔗 Listen & Subscribe

🎙️ The 360° Marketing Show with Anusha Kannan Hub:

⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan

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⁠anushakannan.com/360nucleus

✉️ Newsletter – Context Switch

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linkedin.com/in/ the360marketingshowwithanushakannan

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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7

🎵 Theme Song Code

Code: DZBHXH6X1SGHZV5E,

ITVWDILTDI5MA2V7

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