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If you've been wondering how to actually get AI engines to start citing your brand, this episode is for you.

Cassie sits down with Paul Rowe, founder and Chief Generative Engine Officer at NeuralabX, who has been heads-down researching generative engine optimization since the Princeton GEO study was published in June 2024. Paul brings a rare combination of original research, live citation testing, and a refreshingly clear point of view on what's actually working inside ChatGPT, Copilot, Perplexity, and Google AI Mode right now.

Spoiler: the brands getting cited aren't winning because they nailed traditional SEO. They're winning because they understand something most marketers haven't caught onto yet.

In this episode, Cassie and Paul cover:

• What knowledge graph enrichment actually means in a GEO context (and how it's different from the SEO definition you already know)
• How Paul is running live screen-recorded citation tests across four AI engines—and why that kind of original content is catnip for AI engines
• The AI citation benchmark study Paul is running on his top competitors, and what the data is showing
• Why service-based businesses have a built-in GEO advantage through case studies
• The recency stat from Profound that should change how you think about content updates (spoiler: 56% of citations come from sources updated within the last month)
• What "updating a post" actually means, and why changing the date doesn't count
• Why the "SEO is GEO" narrative Google keeps pushing is only about half true

Resources:

Princeton's GEO study

What is the FSA Framework?

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

Download Freshness, Structure, Authority: The Framework for AI Search Visibility:

Amazon

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/