A meme about a man with a peanut allergy trusting an AI app that just told him peanut butter was safe sparked this episode, and it is a good entry point into a real problem Jerry sees constantly with chiropractors and AI.

Jerry uses AI constantly in his own business, and he is upfront that it is an incredible tool. But he also lays out exactly where AI falls short: it will confidently tell you things that are completely wrong, it will contradict itself within the same conversation, and it pulls its answers from source material that may or may not be accurate. He shares a striking real estate story where both the buyer and seller of the same house, independently, asked ChatGPT if their deal was good, and both were told they were getting a bad deal. Neither one was right, and the deal that everyone had agreed on suddenly fell apart over bad AI advice.

From there, Jerry connects this directly to a mistake he sees in his own website and SEO work, where clients increasingly send him AI-generated advice they don't fully understand, expecting him to implement it. He compares this to an old, familiar mistake in chiropractic: hiring a commission-only marketing person and hoping they will figure it out because the chiropractor never took ownership of learning marketing themselves. AI, Jerry says, is just the newest version of the same problem, an easy way to pass the buck instead of leading your own business.

The episode closes with a personal story Jerry has never shared on the podcast before: a nine year IRS ordeal that started as a simple accounting mistake in 2017 and dragged on for nearly a decade, entirely because he disengaged and handed the problem to someone else instead of staying involved. It only got resolved once he took ownership of it himself.

Topics Covered

• The peanut butter meme and why it's a good entry point into AI's limitations
• What AI is genuinely good at: processing information, acting as a sounding board, teaching new software and processes
• Why AI can confidently repeat inaccurate information depending on its source material
• The real estate story: a buyer and seller both told by ChatGPT that their agreed-upon deal was bad
• Why Jerry stopped using ChatGPT specifically and how he thinks about its design incentives
• The pattern Jerry sees with website and SEO clients sending him AI advice they don't understand themselves
• The old commission-only marketing hire mistake and how it mirrors blind trust in AI today
• Why every chiropractor is the leader of their practice, whether they have a large staff or none at all
• Onboarding, retention, and why being the leader applies to patients too, not just employees or tools
• Jerry's personal story: a nine year IRS mess caused by disengaging from a problem instead of owning it
• The core rule: the higher the stakes of a decision, the more cautious you should be about leaning on AI

Need Help?
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