If you've been spinning your wheels following "expert" advice from coaches who've only ever sold to other coaches - this episode is your reality check. Trish calls out why 99% of business coaches will NEVER help you sell to moms (or any real families), and it's not their fault - it's because they've never done it.

Drawing from her own journey building Labor Nurse Mama into a seven-figure B2C powerhouse with 709k+ followers, Trish exposes the massive gap between B2B and B2C strategies. Moms aren't thinking ROI or scaling - they're weighing groceries, guilt, and "does this actually fix my chaos?" If your content isn't converting, it's because you're using the wrong playbook. Get the tools to speak their language, solve ONE problem, and turn quiet posts into sales notifications.

💡 What You’ll Learn Inside This Episode

• Why 99% of coaches fail B2C sellers - they've only sold to entrepreneurs, not exhausted moms juggling diaper changes
• The key mindset differences: Moms care about affordability, guilt-free help, and real time-savers - not tax write-offs or fancy funnels
• The BREAK formula breakdown: Be Seen (call out her struggle), Right limiting beliefs, Envision hope, Anchor your authority, Knock down the gap to your offer
• Why chasing viral reels is a trap - focus on content that converts the right people, not vanity metrics

🔥 Mic-Drop Moments

"If you're taking advice from coaches who've never sold outside the coaching world - we need to talk."

"Moms don't care about your 12-module framework or fancy funnel. They care about one thing: Are you solving THAT main problem?"

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Am I following B2B advice that's not built for my B2C audience - and where is it showing up in my content?
2. Who is my exact BFE (Best Fan Ever)? Not "all moms" - the specific one I'm solving for?
3. How can I apply the BREAK formula to my next post to bridge straight to my offer?
4. Where am I chasing viral over conversion - and what targeted content could I create instead?

💬 Ready to Ditch B2B BS & Finally Sell to Moms Like a Pro?

If you're tired of strategies that flop for real families and ready to master B2C content that converts - join Content Mastery Mastermind NOW. Get the exact frameworks Trish used for seven figures: BFE targeting, BREAK messaging, and sales that feel like chatting with your bestie.

Join in December for a BONUS month: Onboarding + your 2-hour 1:1 with Trish to lock in 2026 wins.

→ https://trishwarecoaching.com/apply or DM Trish @iamtrishware with "B2C BREAKTHROUGH"

🖤 Rate, Review & Subscribe

If this episode just exposed why your coaches' advice isn't working, screenshot it, share to stories, and tag @iamtrishware!

Every share helps another mom-focused boss stop wasting time on B2B hacks and start building a business that actually sells. We rise together, babe. 🚀

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

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Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

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