Amy Morin grew a construction company from $0 to $40 million and exited it after 22 years. Then she bought and turned around a fly fishing resort in Montana, exited that one too, went to graduate school, and became an EOS implementer. By every outside measure she had done it right. And yet, she will tell you she got the most important part wrong. In this conversation with Christine Watts and Kris Snyder, Amy walks through the exit-planning concept she ran headlong past the first time around: the three legs of the stool. She had business readiness in spades. She had no plan for financial readiness or personal readiness, and that gap reshaped what came next for her family. Amy now combines EOS implementation with work as a Certified Exit Planning Advisor, helping owners build companies that are valuable to sell and lives that are ready for what comes after.

Key topics:

• The three legs of the exit-planning stool, and why business readiness alone is not enough
• Why 75% of owners regret selling their business one year later
• How identity loss shows up after an exit, especially for the founder who built the thing
• Going to market through connectors with a real reason to connect, not just an intro
• The cost of ego, and what Amy would tell her younger self

About Amy Morin:
Amy is an EOS implementer and Certified Exit Planning Advisor (CEPA). She previously built and exited a $40M construction company and ran a fly fishing resort in Montana. She also hosts the Exit Velocity podcast (formerly the Mastery Partners Podcast).
Connect with Amy: LinkedIn

Mentioned in this episode:

• Multipliers by Liz Wiseman
• Start With Why by Simon Sinek
• Exit Velocity podcast (hosted by Amy)
• Value Acceleration Methodology (Walking to Destiny by Christopher Snyder)
• Exit Planning Institute (EPI) and the CEPA designation

Connect & Subscribe:
Subscribe to the 90xEOS newsletter: ninety.io/impact-moments
Read the 90xEOS blog: ninety.io/eos/blog
Connect with Kris: LinkedIn
Connect with Christine: LinkedIn
Try Ninety free: bit.ly/3Q99NXr

Impact Moments is produced by ninety. Learn more at ninety.io.

🔗 Check out our episodes on Youtube: https://www.youtube.com/@90xEOS

🔗 Learn more about Ninety: https://www.ninety.io