Most organizations are rushing into AI "sin rumbo"—without a direction. In this premiere episode, host September Smith sits down with Eduardo Cerda, Digital Transformation & Strategy Advisor and author of AI with a Compass, to dismantle the "hype-first" approach to technology.

If you’ve been treating AI as a software upgrade to be managed by IT, you are already off course. Eduardo explains why true AI-Readiness is a fundamental business transformation that requires leadership orchestration, clean data "fuel," and, most importantly, a clearly defined destination.

1. The "Compass" Metaphor: Why accelerating in the wrong direction only gets you lost faster.
2. The IT Trap: Understanding why AI-Readiness is a leadership and strategy mandate, not a technical hand-off.
3. The 50% Rule: Why framing and prioritizing the optimal business problem is half the battle for ROI.
4. Complexity vs. Reality: Why implementing AI can be more challenging—and more transformational—than a global ERP rollout.
5. Data as Fuel: The critical role of data governance in powering your AI journey.

Don't let the hype derail your strategy. Start framing the right problems today.

1. Book: AI with a Compass (Releasing March 4, 2026).

1. The "Compass" Metaphor: Why accelerating in the wrong direction only gets you lost faster.
2. The IT Trap: Understanding why AI-Readiness is a leadership and strategy mandate, not a technical hand-off.
3. The 50% Rule: Why framing and prioritizing the optimal business problem is half the battle for ROI.
4. Complexity vs. Reality: Why implementing AI can be more challenging—and more transformational—than a global ERP rollout.
5. Data as Fuel: The critical role of data governance in powering your AI journey.

Don't let the hype derail your strategy. Start framing the right problems today.

1. Book: AI with a Compass (Releasing March 4, 2026).

1. YouTube: https://www.youtube.com/@AreYouAI-Ready

00:00 AI Is Not an IT Issue

00:48 Welcome and Introduction

02:12 The Compass Metaphor

03:22 The AI Hype Problem

04:30 Fear of Missing Out

05:32 Technology Doesn't Solve Problems

07:31 Governance and Control Challenges

08:38 Top Down AI Strategy

10:10 What Does AI Ready Mean

11:04 The Orchestra...