『Who controls your content? AI and content governance』のカバーアート

Who controls your content? AI and content governance

Who controls your content? AI and content governance

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What does it actually mean to govern your content in the age of AI, and who’s really in control? In this episode, Sarah O’Keefe sits down with Patrick Bosek, CEO of Heretto, to unpack why the quality, accuracy, and structure of your content may be the most critical factors in what your users experience on the other side of an AI model. Patrick Bosek: In today’s world, you don’t have 100% control. There are a couple of different places where this needs to be broken up. One is the end user: what they physically get and what control they have versus what control you have. Then, there’s what control you have of how the AI model is going to behave based on your information and your inputs. Whether or that model is public, like a user accessing your documentation through Claude Desktop, or private, like a user accessing your documentation through your app or website, the governance piece comes down to what control you have immediately before the model. And that breaks down into a couple of things: completeness, accuracy, and structure of the content. Related links: AI and content: Avoiding disasterAI and accountabilityStructured content: a backbone for AI successHerettoQuestions for Sarah and Patrick? Register for the Ask Me Anything session on April 8th at 11 am Eastern. LinkedIn: Sarah O’KeefePatrick Bosek Transcript: This is a machine-generated transcript with edits. Introduction with ambient background music Christine Cuellar: From Scriptorium, this is Content Operations, a show that delivers industry-leading insights for global organizations. Bill Swallow: In the end, you have a unified experience so that people aren’t relearning how to engage with your content in every context you produce it. Sarah O’Keefe: Change is perceived as being risky; you have to convince me that making the change is less risky than not making the change. Alan Pringle: And at some point, you are going to have tools, technology, and processes that no longer support your needs, so if you think about that ahead of time, you’re going to be much better off. End of introduction Sarah O’Keefe: Hey everyone, I’m Sarah O’Keefe. I’m here today with Patrick Bosek, who is the CEO of Heretto. Hey Patrick. Patrick Bosek: Hey, Sarah. Long time no chat. SO: That is, I guess for certain values of long time. We decided today that we wanted to talk about AI and governance, except I promptly tried to come up with a synonym for governance because I’m afraid that when I say that particular word, our audience just walks off. So, okay, Patrick, what is governance? PB: Well, so first of all, thanks for having me on, and second of all, I’m excited about this one because based on our little bit of chat before the show, it sounds like we’re actually gonna have some things to argue about this time around. SO: I would never. PB: Well, usually we tend to agree right like I think that we’re generally pretty on the same page about stuff. So I’m excited. I’m pumped. Okay, so governance. I mean, obviously it has a ton of different meanings to different people but in the way that I want to talk about it today, because it was my suggestion. It’s related to the governance of content, specifically in the way of the inputs to AI systems. So you can think about the process of controlling for quality, accuracy, the things that matter in the actual content and information before it gets into the AI system. So it’s kind of the upstream quality, totality, structure, all of that checking and assurance ahead of whatever your experience is going to be downstream, of which one is the most contemporary and most interesting is AI. SO: Okay, so this is making sure that it is not garbage in so as to avoid garbage out. PB: Yeah, I would say that’s a fair statement. SO: Yeah. Okay. And can we use AI to do governance of the content we’re producing? PB: Well, that’s actually a very interesting question. And I think the short answer is somewhat right now. So before I go, okay, before I like fully answer that, I want to put a little disclaimer in here. The stuff with AI is changing so quickly that we should date-stamp this episode. SO: It is March 19th, 2026. And it’s nine-ish Eastern time. PB: Yeah, we are recording this on March 19th, 2026. Now I feel, yeah. Okay, so now that people know when it is that we’re talking about this, I feel a little bit safer in answering. So there are aspects of governance you can do with AI today, for sure. And there’s new capabilities coming online all the time. I actually think, broadly speaking, the thing that’s going to be most challenging about governance is going to be the pieces that can’t be done with AI continuing to not continuing to do them because it becomes like as the human part of the loop becomes smaller and smaller, it becomes so much easier and easier for the human to just click accept because like the AI gets it right, does it, the automation works that kind of thing. And ...
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