Who Owns the Campaign? Navigating the Executive Director, Development Director, and Board Dynamic!
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Is your organization's major fundraising initiative stuck in an elongated pause? When large-scale capital campaigns stall, it is rarely due to a lack of passion—it is almost always driven by a phenomenon called "role blur." A lack of clarity surrounding ownership can completely demotivate your internal staff and board of directors, stalling momentum when you need it most.
On this episode of The Nonprofit Boost, host Immaculate sits down with Gina Vaughn, Vice President of Client Service at Gail Perry Group, to dissect how to build a highly aligned campaign team.
Gina shares expert insights on navigating the critical partnership between an Executive Director and a Director of Development, explaining how to manage up and effectively divide and conquer donor outreach. We dive deep into actionable methods to get board members off the sidelines by defining clear tactical roles—such as networkers and ambassadors—without overwhelming them.
What You Will Learn
1. Overcoming Role Blur: Discover how undefined responsibilities demotivate teams and how to re-establish strong campaign momentum.
2. The ED and DOD Partnership: Learn why this specific leadership dynamic acts as a success predictor and how to share prospect research and talking points seamlessly.
3. Activating Board Members: Practical strategies to transition your board from passive oversight to active networkers who help uncover corporate giving opportunities.
4. Data-Driven Campaign Goals: How to look into your donor pool to reveal hidden capacity, identify matching gift eligibility, and establish secure internal goals before going public.
Video Episode also available on Youtube.