In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience.

Time Stamp:

[03:00] Low hanging fruits to get to a paid market

[07:40] How to make yourself easy to "buy"

[11:00] Iterating and solving problems for target market

[14:00] Shaping your value proposition for target market

[16:00] Plan but expect to change

[19:00] The tip vs the handle of your spear

[22:00] Why you need to practise writing a brief

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/

In this episode we discuss how to identify your target market as you start your portfolio career. We look at how your passion, purpose, values impact your selection of clients. We explore the importance of joining networks to help you connect.

Time Stamp:

[04:50] How your lifestyle and passion affects your business decision

[10:20] Narratives and stories that are grounded in your purpose and value

[12:10] Goals of having a portfolio career

[15:30] Why you need to join networks

[17:30] You business idea needs to meet this criteria

[23:00] Getting out to hustle

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/

In this episode, we’ll be talking about how to show up in your portfolio career. Zed and Mike explore how to identify your passionate purpose, clarify your business hypothesis, and use both to shape a model of work that’s purpose-driven, market-ready, and authentic. Whether you're transitioning from a corporate role or already navigating portfolio life, this episode will guide you to organize and articulate your offering with more confidence.

[2:19] Discovering Your Passionate Purpose - Separating passionate purpose from popular concepts like Ikigai can bring clarity. Visualizing personal purpose helps refocus and align business direction.

[3:56] Building a Business Hypothesis - Having a clear understanding of what you offer, who it’s for, and why it matters creates a strong strategic foundation and prevents premature solutions.

[4:59] Productizing Yourself Without Pigeonholing - New service offerings can emerge by closely listening to client needs. Confidence comes from knowing your core strengths and staying flexible in your approach.

[12:35] The Spear Analogy & Getting in the Door - Your experience forms the base, but a sharp, specific proposition is what gets you noticed. It’s about solving current problems, not relying on past titles.

[19:02] Authenticity Over Perfection - Being genuine and imperfect often creates stronger connections and greater impact, especially in spaces that value authenticity over polish.

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/