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Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch?

In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed opportunity to tie real brand change to real product or experience upgrades.

Connect with our Hosts:

Borzou:
https://www.instagram.com/bronxzou/
https://www.linkedin.com/in/borzou/

Amanda: LinkedIn
https://www.linkedin.com/in/akfischer/

And give some love to our sponsor: https://nickelbronx.com/

They also get into:

• The thin line between evolutionary and way too safe rebrands
• How Domino’s used to compete with Pizza Hut—and who they’re really competing with now
• Why packaging and boxes might be doing more storytelling than the logo
• The missed chances around using actual dominoes (hello, falling tile visuals)
• Why the best rebrands are tied to real operational or product improvements

If you care about fast food, big brands, or how to evolve your logo without tanking your brand equity, this one’s for you.

You’ll learn:

• When a subtle brand evolution makes sense—and when it’s a cop-out
• How color shifts and packaging design change consumer perception
• Why jingles and sonic branding matter more than ever
• How to launch a rebrand so it doesn’t just… quietly exist

Follow Where Brands Get Their Edge for more real-talk brand breakdowns, not agency fluff.

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.

Send us a text

Whether you plan to sell your company or die at your desk, you’re going to exit one way or another.

In this episode, Borzou sits down with Jessica Fialkovich, founder of Exit Factor and author of Getting the Most for Selling Your Business, who’s overseen more than 1,500 business sales.

They break down:

• Why 95% of exits are unplanned
• How burnout kills business value
• The 3 things every company should give you: time, money, and freedom
• The “four roles” founders need to replace to stop being the bottleneck
• How revenue is vanity and profit is sanity
• What really drives your company’s valuation

This one’s a masterclass in building a business that gives you freedom today and value tomorrow.

Grab Jessica’s book The Exit Factor and connect with her on Insta and LinkedIn.
The Exit Factor Book:

Connect with our Hosts:

Borzou
Amanda:

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.

Send us a text

From Reality Bites to Lululemon logos—style used to signal subcultures. Now algorithms and fast fashion flattened the look. What didn’t flatten? How generations buy. In this episode, we map platforms and messaging that convert Boomers, Gen X, Millennials, Gen Z, and Gen Alpha—without watering down your brand.

Connect with the Hosts!

Borzou: Instagram & LinkedIn

Amanda: LinkedIn

And give some love to our sponsor: NickelBronx

In This Episode:

• Why fashion looks the same—and how culture moved from tribes → trends
• Platforms that matter by generation (and how often to show up)
• Copy & creative that land: status/benefit framing vs purpose/community invitations
• The underrated workhorses: email, FAQs/objections, and consistent brand voice

Action Steps:

1. Choose one channel per target generation and commit for 90 days
2. Build a 10-item FAQ that mirrors real objections by cohort
3. Audit your handles/biography/offer → unify naming + voice across platforms

Tags/Keywords: generational marketing, Gen Z marketing, Millennial buyers, brand purpose, community marketing, email marketing, platform strategy

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.