What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side?

In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.

With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over.

We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it.

Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective.

In this episode:

• Why Andrew decided to rebrand and what the process really looked like
• The fears he had going in — and how he moved through them
• The real impact on patient perception, team culture, and referrals
• How Google Ads fits into Full Strength's growth strategy
• The milestone Andrew says wouldn't have happened without consistent marketing investment
• His advice for PT owners sitting on the fence about a rebrand or paid ads

View their new website at FullStrengthPT.Com!

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