When Yoga Studios Sell Belonging: Community, Power, and MLM Culture in the Yoga World
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When Yoga Studios Sell Belonging: Community, Power, and MLM Culture in the Yoga World
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Have you ever felt like your yoga studio was a little... intense about getting you to recruit friends? Or wondered where the line is between genuine community and transactional belonging?
In this episode, we're going somewhere a lot of people in the yoga world aren't ready to go — and we're bringing a commercial cult expert with us.
Brandie Hadfield joins the podcast to unpack the uncomfortable overlap between MLM culture and how many yoga studios, teacher training programs, and even large chains like CorePower operate. We talk about the ethics of selling belonging, the reality of dual relationships (when your teacher is also your boss), and why yoga professionals need explicit training in recognizing power dynamics.
This episode grew out of the host's deep dive into cult documentaries, podcasts, and her article The Business of Belonging for Inside Yoga Magazine — and it might just change how you see your studio community.
RESOURCES
Working In Yoga Website
Working In Yoga Newsletter
The Back Room
Inside Yoga Magazine
The Business of Belonging Artlce–Free
GUEST LINKS
Brandie’s Support Group
Brandie’s Substack