What if the clearest view of where UX is headed isn't inside our industry — but outside of it?

Dr. Travis Bell spent 12 years in broadcast journalism before stepping back to study what happens when technology reshapes a profession from the inside out.

As an Associate Professor of Digital and Sports Media at the University of South Florida and a researcher focused on media framing, he's watched sports journalism get automated, consolidated, and fragmented — and he's drawn some uncomfortable conclusions about what gets lost when we let algorithms do the storytelling.

Sound familiar?

This conversation goes places most UX podcasts never do. We use sports media as a mirror to examine what's actually happening in design and product — the automation of craft, the return of the one-person band, the fragmentation of trusted sources, and the deep risk of AI trained on historically biased data presenting its output as objective truth.

Dr. Bell closes out Season 1 of UX Evolved. It's a fitting end to a season built on the premise that UX is evolving — not disappearing — and that the practitioners who will thrive are the ones willing to look beyond the tools and interrogate the craft itself.

• Guest: Dr. Travis Bell, Associate Professor of Digital & Sports Media, Director of Graduate Programs & Research, Zimmerman School of Advertising and Mass Communications, University of South Florida
• Host: Eric Ellis, UX Evolved
• 📩 Newsletter: https://ericwebdesigner.substack.com/
• 💼 Connect with Eric: https://www.linkedin.com/in/ericellisdesign

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