When Search Trends Meet Rate Cycles, Momentum Follows
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Rates trend down as we unpack the 10-year Treasury, MBS demand, and why a break could move mortgages by up to half a point.
We tie market signals to buyer behavior, from Google’s top searches to simple, proven tactics that turn interest into action.
• How Treasuries and MBS shape mortgage pricing
• Jobs data revisions and implications for Fed cuts
• Current ranges for 30-year and 15-year fixed rates
• Why full payment estimates beat PI-only quotes
• Google trends: “mortgage calculator” and buyer intent
• Real estate SEO: “homes for sale in [city]” strategy
• Using lender apps and alerts for timely outreach
• Low-budget ad ideas that capture active demand
• Preparing clients for a potential June pivot
You can find Nikki on socials at mortgagesfromMntoAZ; on LinkedIn and Facebook at Nikki Erickson; call 952-484-1584; or email Nikki@KevnikGroup.com
Find Angie Gerber on Skool.com/rebusinessbuilders/about
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Angie Gerber
angiegerber@gmail.com
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