When It Finally Clicks: Tawni’s Journey from $300 to $1500+ Portrait Sessions
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In this inspiring episode of the podcast, Laura Esmond sits down with portrait photographer Tawni Adams to unpack the real and raw journey of transforming a photography business—from charging $300-$600 per session and burning out, to confidently booking consistent $1500+ sessions and even landing a nearly $12,000 sale.
Tawni opens up about the mindset hurdles she faced, the emotional rollercoaster of raising her prices, and how she almost gave up before things finally clicked. If you’re a photographer feeling stuck at lower price points or wondering if sustainable, high-profit portrait sessions are possible, this conversation is your permission slip to believe in what's possible.
What You’ll Learn in This Episode:
- Why Tawni originally thought no one would pay more than $500 for a session
- The exact mindset shift that helped her move from “overwhelmed and underpaid” to building a thriving, profitable portrait business
- How Get Rooted helped her break down her pricing, boundaries, and value
- The emotional weight of changing your business model while raising a family
- Why your first $1500+ client might be closer than you think
- How Tawni learned to trust the process and “let it simmer”
- What actually happens between $300 sessions and a $12,000 artwork sale
Resources Mentioned:
LEARN MORE ABOUT GET ROOTED – https://www.lauraesmond.com/getrooted
Follow Tawni Adams on Instagram: @tawniadamsphoto
Tawni’s website: https://www.tawniadams.com/
SEO Keywords:
photography pricing strategy, raise photography session rates, profitable portrait business, $1500 photography session, photography business coaching, Get Rooted program, luxury portrait pricing, family photographer success story, photography business mindset, how to increase photo session prices, photographer burnout recovery