The Best Time to Advertise for Mortgage Leads
In this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.

Key Insights on Lead Response Time
The episode starts by highlighting the crucial importance of quick response times in lead conversion:

• Responding within the first 5 minutes significantly increases your chances of qualifying a lead.
• Delays in response time can dramatically reduce conversion rates.
• Being the first to respond gives a substantial competitive advantage.

Advertising Schedule Strategies
We discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.

Broker Preferences vs. Reality
The episode reveals interesting findings from a LinkedIn poll about mortgage brokers’ preferences for receiving leads, and how these might not always align with optimal lead generation times.

Conversion Rates: Bought vs. Brand-Generated Leads
We explore the differences in conversion rates between purchased leads and those generated by a brand’s own efforts.

Exclusive Case Studies
The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:

• The most effective days and times for generating high-quality leads
• Surprising findings about weekend lead generation
• The impact of advertising schedules on lead quality and conversion rates

Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.

This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.