When Hustle Isn’t Sustainable, Systems Are
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We share what worked and what didn’t while prepping and hosting a trade show, plus why we shipped a flawed audio episode to keep momentum. We dig into pay-per-appointment cold calling, LinkedIn access risks, and how to scale outreach without burning trust.
• choosing cadence over perfect audio to keep growth
• trade show highlights and why paying for setup wins
• real-world barter value from fridges to golf balls
• new member sign-up via event proof and energy
• testing pay-per-appointment cold callers with SLAs
• guarding brand by avoiding shared logins on LinkedIn
• list hygiene and auditing activity for quality control
• building resilience with flexible part-time teaching
• stacking systems to reduce grind and increase leverage
• voice acting cameo in a new beta video game
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