『With guest Patrick Lerou - When "End-of-Use" is Just the Beginning of New Value Creation for Philips Healthcare - Going Circular Pays Off』のカバーアート

With guest Patrick Lerou - When "End-of-Use" is Just the Beginning of New Value Creation for Philips Healthcare - Going Circular Pays Off

With guest Patrick Lerou - When "End-of-Use" is Just the Beginning of New Value Creation for Philips Healthcare - Going Circular Pays Off

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When "End-of-Use" Is Just the BeginningWhat if a hospital’s old MRI machine wasn’t waste, but an opportunity?"Good players win games, great players break records, legends change the game." In this episode of Going Circular Pays Off, host Sandra Horlings and co-host Christiaan Kraaijenhagen sit down with Patrick Lerou, Global Lead Reclaim & Trade at Philips. Together, they dive into the world of large-scale professional medical equipment, like MRI and CT scanners, to prove how building a sustainable business drives massive commercial value.Patrick explains why you can no longer isolate circularity in a single P&L. By taking back medical systems, Philips doesn’t just resell refurbished equipment; they enable new equipment sales and long-term service contracts. It’s a masterclass in green entrepreneurship that shifts an established, 125-year-old linear giant into a thriving, resilient circular business.🎧 Chapters & Key Topics:(00:00) Introduction: Transforming single-use medical devices to multiple users.(01:50) Meet Patrick Lerou: The day-to-day reality of taking back large medical equipment.(02:30) The Replacement Trigger: Why hospitals trade in functioning 7-year-old systems.(04:40) The "Aha" Moment: Why circularity is a 'double socket sale' (equipment + service contracts).(05:54) Customer Retention: Moving from Net Promoter Score to proving circular value in tenders.(07:05) Group Sustainability: Linking commercial decisions to ESG material re-usage and emission targets.(08:35) Overcoming Hurdles: Managing quality, regulatory systems, and proving refurbished is 'as good as new'.(10:48) Budget vs. Innovation: Addressing different hospital segments and increasing access to care.(11:58) Eco-Design: Partnering with R&D to embed circularity into future product lifecycles.(12:35) The Linear-to-Circular Process Flip: What happens when a customer becomes a supplier in SAP.(14:35) Global Legislation Challenges: Navigating loose regulations from France to Japan and India.(16:40) Future Outlook: Shifting toward a fully embedded strategy where 'regular business is circular business'.(18:24) Relevant in 5 Years? How to recruit internal ambassadors for sustainable business practices.(19:15) Profit to be Proud of: How regionalized supply chains build resilience against tariffs and economic turmoil.(20:30) Backward Engineering: What established giants can learn from circular startups.(21:28) Cross-Industry Inspiration: Why Philips looks at Caterpillar and Patagonia to change the healthcare game.💡 The Takeaway"If you start isolating circularity by itself, it might hardly be profitable. But if you see what circularity contributes to a business, that's amazing... You cannot isolate circularity anymore. It needs to be an integral part of your strategy." — Patrick LerouListen now on your favorite podcast platform and get inspired by these ecofriendly business stories!Do you also want to make going circular work and worthwhile? This series explores real sustainable business stories from leaders who are making their organization a cleaner, greener business that is more just and future-proof. Discover how to implement actionable sustainable business practices that focus on reducing harm and actively restoring the world around us. And the best part? It works! At Innoboost, we see that a strong, circular business case drives real change in many sectors. Creating profit to be proud of through these ecofriendly business stories.Show notes⁠Discover how Philips is creating value with sustainable impact.Follow ⁠Patrick Lerou⁠ on his journey going circular.Visit ⁠innoboost.com⁠ for more insights, research and tools on going circular. Drop us a note if you want to share your story via ⁠sandra.horlings@innoboost.com⁠ CreditsThis is a podcast by Innoboost | Creating profit to be proud of Hosts: Sandra Horlings & Christiaan Kraaijenhagen Production & Edit: Malou van der StarreSound: Joris van Grunsven, Studio Takt
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