What if we’re not under-informed… just over-stimulated?

In Episode #29, Frank Zaccari sits down with Kira Shishkin, founder of informed.now, to discuss how modern media shifted from informing to capturing attention.

With trust in mass media at historic lows, headlines are increasingly shaped by algorithms, engagement metrics, and advertiser pressure. Identical facts can be framed to trigger emotion, fear, outrage, urgency, subtly influencing how we think.

Kira’s response? A radical simplification.

informed.now delivers one brief daily SMS highlighting only the most consequential global developments, no clickbait, no commentary, no emotional manipulation. Just essential context so readers can make up their own minds.

As Kira says:

“We give you the power to make up your own mind.”

Having grown up in Ukraine, lived in Israel, and now residing in the U.S., Kira has witnessed firsthand how information shapes public understanding—and sometimes distorts it.

His mission is simple but bold:
Restore clarity. Restore independence. Restore trust.

In this episode, we explore:

• How algorithms shape perception
• Why trust in news is declining
• The impact of sensational framing
• How to reclaim clarity and independent thinking

This isn’t political. It’s about agency.

🔗 Connect with Kira Shishkin
Website: https://informed.now
Email: team@informed.now
LinkedIn: https://www.linkedin.com/in/kirashishkin

🎧 Listen now and ask yourself:
Are you informed… or influenced?

#BounceBackPodcast #MediaLiteracy #CriticalThinking #Leadership #DecisionMaking #DigitalTransformation