In this episode of Built for This, Carly Pepin sits down with Wes Towers, founder of Uplift 360, a Melbourne-based digital agency helping construction and trade businesses grow online.

Three years ago, Wes received a confronting business valuation — one that made it clear AI could soon make his agency obsolete. Instead of giving up, he used that wake-up call to completely reinvent his company. By blending automation with authenticity and systems with soul, Wes rebuilt Uplift 360 into a thriving, purpose-driven business that’s stronger — and more human — than ever.

Carly and Wes unpack what it really takes to lead through disruption: how to use technology as a catalyst for growth, why trust is the real currency in a digital world, and how values-based leadership can future-proof any business. This is a powerful conversation for anyone navigating the intersection of innovation and integrity.

Key Themes:

• AI Doesn’t Replace You — It Reveals You: How technology exposed the gaps in Wes’s business and inspired him to double down on authenticity and originality.

• Authenticity Is the New Currency: Why trust and transparency are more valuable than ever in an age of automation.

• Lead with Values, Not Fear: How Wes rebuilt his culture, empowered his team, and aligned his business with purpose — even mentoring his son to carry that legacy forward.

Memorable Quotes:

“AI made me realize what couldn’t be automated — authenticity, trust, and human connection.” “All good business is built on trust. It’s the real currency.” “The more the world automates, the more valuable being human becomes.”

Connect with Wes Towers:

Website: https://uplift360.com.au LinkedIn: https://www.linkedin.com/in/westowers/ TikTok: https://www.tiktok.com/@westowers Instagram: https://www.instagram.com/uplift_360/ Twitter (X): https://x.com/uplift_360 Facebook: https://www.facebook.com/Uplift360Aus