『What's The Trick?』のカバーアート

What's The Trick?

What's The Trick?

著者: Ben Hanlin
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概要

How do you take a spark of an idea and turn it into something original, finished, and unforgettable?


In this conversation, we sit down with some of The World’s most creative people and get geeky about their creative process. The breakthroughs, the failures, the step-by-step hard work that audiences never see.


Join Ben Hanlin as he interviews Comedians, Musicians, Writers, Content Creators and asks them, “What’s The Trick?”

Hosted on Acast. See acast.com/privacy for more information.

Ben Hanlin
アート 経済学
エピソード
  • Dom Joly: How to Make Comedy That Lasts 25 Years (Trigger Happy TV)
    2026/02/27

    This episode is about the making of one of the most iconic hidden-camera comedy shows ever produced: Trigger Happy TV, created by Dom Jolly.


    Dom didn’t just star in the show. He built it from scratch. No writing room. No committee. No grand career plan. Just a £1,000 camera, a friend behind the bar who became his cameraman, and an instinct for what made him laugh.


    I wanted to have this conversation because Trigger Happy TV felt raw, anarchic, and completely of its time and yet 25 years later, it still works. This episode explores how it was actually made, where the ideas came from, how it was sold to 80+ countries, and what it cost Dom creatively and personally.


    If you’re interested in how comedy is built, not in theory, but in practice, this conversation pulls the curtain back.


    This is about making comedy without a script.


    About trusting instinct over consensus.


    About luck, timing, hunger, burnout and the price of creativity.

    Hosted on Acast. See acast.com/privacy for more information.

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    1 時間 2 分
  • Pulp Kitchen: How to Build a Successful Podcast
    2026/02/20

    This episode is about building a podcast - specifically, how two friends built the Pulp Kitchen Podcast, into a sustainable creative business.


    Pulp Kitchen began as a simple idea: talk about films every week. No built-in audience. No fame. No production team. Just consistency, shared enthusiasm, and a decision to commit long-term. Over time, that weekly habit turned into a full-time creative career with live shows, brand partnerships, junket interviews, and a growing audience.


    This conversation exists for anyone wondering: How does something like that actually happen? Not the highlight reel. Not the viral moment. But the mechanics. The risk. The mindset. The turning points.


    If you’ve ever thought about starting something creative, a podcast, a channel, a product, this episode is about what it really takes to make it work.


    FOLLOW BEN:

    FACEBOOK: https://www.facebook.com/benhanlin

    INSTAGRAM: http://instagram.com/benhanlin

    TIKTOK: https://www.tiktok.com/@benhanlin


    FOLLOW PULP KITCHEN:

    YOUTUBE: @pulpkitchenpodcast

    TIKTOK: www.tiktok.com/@pulpkitchenpodcast

    INSTAGRAM: https://www.instagram.com/pulpkitchenpodcast/

    Hosted on Acast. See acast.com/privacy for more information.

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    1 時間
  • Amelia Sordell: How to Create a Personal Brand
    2026/02/13

    In this episode of What’s The Trick?, Ben Hanlin sits down with Amelia Sordell - founder of multi-million-pound personal brand agency 'Klowt' and now a creator, advisor, and podcast host in her own right - to unpack what it really takes to build a personal brand that works.


    Not the vanity version. Not the “10k followers in 30 days” version. The real version.


    Together, they explore how Amelia built her company from zero to £4 million in three and a half years, why it nearly broke her, and what she believes now about creativity, positioning, storytelling, and reputation in the modern world.


    This conversation exists because “personal brand” has become a buzzword - and Amelia has actually done it. Built it. Scaled it. Burned out from it. Rebuilt it. If you care about ideas, visibility, creative work, or building something under your own name - this episode is for you.


    What You’ll Learn:

    -Why a personal brand is simply “a reputation at scale” - and why that changes everything

    -How to test and refine an idea while still employed (and effectively “get paid to learn”)

    -What fast growth really costs - beyond the headline revenue numbers

    -Why most content doesn’t convert (and what separates visibility from revenue)

    -A simple three-bucket framework for content that actually builds authority

    -Why storytelling only works when someone can say “me too”

    -How to overcome fear of posting, speaking, or putting yourself forward

    -The difference between execution problems and positioning problems

    -Why followers don’t matter nearly as much as you think

    -How to choose which ideas to pursue - and which to let go

    Hosted on Acast. See acast.com/privacy for more information.

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    1 時間 5 分
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