"What we're likely to start seeing is the emergence of the two internets." – Stefano Puntoni
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"What we're likely to start seeing is the emergence of the two internets." – Stefano Puntoni
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このコンテンツについて
Dive into my conversation with Stefano Puntoni, a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the "AI at Wharton" center, which promotes research on the role of artificial intelligence in business.
Professor Puntoni is privy to a lot of research applying behavioral science to innovations like algorithms and automation in order to better understand how they affect our consumption and lives. Which is why our discussion touches on:
- The difference between a customer and consumer, and why that matters now more than ever
- The emergence of the two internets, and the role of brands in that bifurcated future
- The ability of AI to accurately rank products and services based on public data (be it true or not)
- Why research says that AI can be more persuasive than humans
- How society is now accepting one source of truth because of platforms like ChatGPT
- Whether AI is bringing more convergence or personalization to our conversations, consumption, and society
- The difference in and value of AI-generated empathy versus that of a human
- And much, much more.
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