After a powerful interview with body-mechanics innovator Ken Mensch, Laura draws a parallel between physical pain and business pain: both are signals that something deeper needs attention. Together, Laura and Trent walk through a faith-first, systems-focused way to interpret the “it’s not working” moments in your marketing.

Highlights:

• Pain is a pointer, not a verdict—slow down and diagnose the root cause.

• Marketing isn’t a tactic; it’s a system that blends art and science.

• In a trust recession, people want to trust you before they know and like you.

• The antidote to shiny-object whiplash is a clear process, ideal-client clarity, and measurable next steps.

• BeLocal as a strategic channel: reaching new movers at the right moment with the right message to rebuild diluted brand awareness.

• The Trust Bridge: serve first, show proof, and invite the next faithful step.

You’ll learn how to:

• Spot “symptom-chasing” in your marketing and get back to causes.

• Align message, market, medium, and moment to reduce waste.

• Build trust signals that compound (print + digital + presence).

• Set realistic expectations, measure wisely, and stay the course.

Scripture-infused perspective: pain can be a God-given nudge to release what no longer serves—expect some tension, patience, and obedience as you rebuild the right way.

Break Free Blueprint (Today’s Takeaway)

1. Name the Pain - Write the honest version of “It’s not working because…”. Is it targeting, offer, message, or follow-through?
   
2. Find the Cause - Map your funnel from attention → trust → action. Circle the first weak link.

3. Replace Pills with Process - Choose one system improvement (e.g., consistent new-mover reach, lead capture, or nurture). Commit 90 days.
   
4. Lead with Trust - Add one trust signal this week (testimonial, case story, third-party feature, BeLocal placement, helpful guide).
   
5. Measure What Matters - Pick two metrics tied to the weak link (e.g., qualified inquiries, booked consults) and review weekly.
   

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Be bold. Break free. Live unbridled.