Already making sales but wish more of your buyers would upgrade into your signature offer? In this episode, I break down what actually happens to the 90% of people who don't buy during your launch and how smart businesses turn those leads into long-term revenue. You'll learn why the problem is rarely your audience or your offer, and how a simple shift in funnel structure can turn existing leads into consistent sales.

• Why only a small percentage of buyers are ready during your launch window, and why that is completely normal.

• The mistake many business owners make after a launch: sending everyone back to the newsletter and starting over again.

• Why creating another launch, challenge, or masterclass doesn't solve the real problem.

• The difference between having multiple offers and having a structured sales funnel that moves people through them.

• Why 97% of your audience may need more time, more context, or a different step before buying your signature offer.

• How to design a funnel that moves people through your ecosystem intentionally, instead of leaving them hanging after a low-ticket purchase.

• Real examples of businesses that added $100K–$150K in revenue simply by redesigning the pathway between offers.

• Why the real opportunity is often optimizing the leads and buyers you already have, not chasing new traffic.

• How a well-structured funnel allows your low-ticket offers to naturally upgrade buyers into higher-level programs.

🔥 Map Your Six-Figure Sales Funnel Workshop

If you already have offers and an audience but people aren't naturally upgrading into your signature program, this workshop will help you fix the backend.

Inside this live workshop, you will:

• Map your full funnel from entry point to signature offer

• Design upsells, downsells, bumps, and tripwires

• Structure your email sequences and buyer pathways

• Identify where your existing leads should upgrade next

This is a hands-on working session, so you leave with your funnel mapped and ready to implement.

👉 Save your spot here: https://pages.gwenferreira.com/mapyourfunnelworkshop