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What the Fixed Ops?! (WTF?!)

What the Fixed Ops?! (WTF?!)

著者： Russell Hill Charity Dunning
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast.

Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.Russell Hill 出世 就職活動 政治・政府 経済学
エピソード
  • Stop Guessing, Start Scaling: What Matthew Wilmsen & Eric Wilson Know That You Don’t

    Stop Guessing, Start Scaling: What Matthew Wilmsen & Eric Wilson Know That You Don’t
    2026/04/13
    Some careers follow a straight line. Others are built by recognizing opportunity, solving problems, and scaling what works.

    In this episode of What the Fixed Ops?!, we welcome Matthew Wilmsen, Chief Revenue Officer, and Eric Wilson, SVP of OEM Partnerships at Fixed Ops Marketing, to the show.

    Both Matt and Eric bring deep experience from high-level automotive, data, and growth organizations—and in this conversation, they break down why fixed operations is one of the most overlooked and underutilized profit centers in the dealership world today.

    From their first impressions of Fixed Ops Marketing to their vision for scaling the company, they share what made them join, what they see missing across the industry, and how dealerships can unlock massive growth by leveraging better data, smarter communication, and stronger partnerships.

    This conversation goes far beyond sales and marketing tactics. It’s about discipline, leadership, relationships, and why dealerships that embrace change and data-driven strategies will win in the next era of automotive.

    This episode will challenge the way you think about fixed ops, customer retention, data strategy, and what it really takes to scale a dealership in today’s market.

    We talk about:
    • What drew Matt and Eric to Fixed Ops Marketing and why timing matters
    • The biggest mistakes companies make when trying to scale
    • Why communication and relationships are the foundation of real growth
    • How great sales teams focus on problem-solving—not just selling
    • The importance of discipline, planning, and process in building revenue
    • How Matt’s military background shaped his leadership and accountability style
    • Why most dealerships are missing the mark on fixed ops marketing
    • The power of clean, actionable data—and why it’s the new currency
    • How dealerships are losing customers without even realizing it
    • Why service retention is one of the biggest untapped opportunities
    • How to align sales, marketing, and partnerships to drive real results
    • The difference between selling a product and building a true partnership
    • Why educating customers (not selling them) builds trust and long-term loyalty
    • How dealerships can better adapt to changing consumer behavior
    • What high-performing teams do differently when it comes to growth
    • The vision for scaling Fixed Ops Marketing and doubling dealer count
    Matt and Eric also share insights on leadership, adaptability, and what it takes to build a company that’s truly ready to scale—from the foundation up.

    Their message is clear: stop relying on outdated strategies, start leveraging data, and focus on fixed ops as a core driver of long-term profitability.

    This is a direct, insightful, and forward-thinking conversation about growth, leadership, and the future of fixed operations in automotive.

    Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.

    Schedule your complimentary consultation today: https://calendly.com/don-278

    BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing

    https://www.youtube.com/channel/@fixedopsmarketing

    Get watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtf

    Join Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?!

    #podcast #automotive #fixedoperations #dealershipmarketing
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    45 分
  • From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive

    From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive
    2026/03/30
    Some careers are planned. Others are built through grit, pressure, and pure resilience.

    In this episode of What the Fixed Ops?!, we welcome Sheila Pogue, Dealer Marketing Consultant at Dealer OMG, to the show.

    Sheila’s journey into the automotive and dealership world didn’t begin in a showroom or service drive — it started in hospitality, managing bars and restaurants before making an unexpected leap into the RV, marine, and dealership industries. From the parts counter to service leadership to operations management, she worked her way up through the trenches and built her career from the ground up.

    Today, Sheila helps dealerships across the country improve performance through smarter marketing, stronger customer targeting, and a deeper understanding of how fixed ops, retention, and culture all work together to drive long-term profitability.

    This conversation goes far beyond ads and lead generation. It’s about resilience, mentorship, retention, leadership, and why some dealerships continue to grow while others get left behind.

    This episode will challenge the way you think about dealership culture, fixed ops, customer loyalty, and what really creates lasting success in the automotive industry.

    We talk about:
    • Sheila’s unconventional path from hospitality into dealership leadership
    • The lessons she learned working in parts, service, warranty, and operations
    • Why mentorship can completely change the trajectory of a career
    • The reality of being a woman in fixed operations and dealership leadership
    • How insecurity and competition can show up between women in the industry
    • Why culture, retention, and leadership matter more than most dealers realize
    • The importance of investing in people instead of constantly replacing them
    • Why vendors should be treated like strategic partners, not just salespeople
    • The biggest marketing mistakes dealerships are making right now
    • How Meta, Facebook, Instagram, and customer data can be used more effectively
    • Why lower lead volume doesn’t have to mean lower performance
    • The massive opportunity dealers are still missing in fixed operations
    • Why service retention may be the most overlooked growth strategy in automotive
    • How the customer journey should feed directly from sales into the service drive
    • Why dealers need to prepare technicians and teams now for EV and hybrid service

    Sheila also shares powerful personal stories about earning respect, leading under pressure, navigating tough workplace dynamics, and the moments that reminded her why great customer service still matters.

    Her message is simple: adapt, invest in people, focus on retention, and stop overlooking fixed ops as the engine of dealership growth.

    This is a candid, practical, and inspiring conversation about leadership, reinvention, marketing, and what it really takes to win in today’s dealership environment.

    Connect with Sheila
    Linkedin: https://www.linkedin.com/in/sheilapogue713/
    Email: sheila@dealeromg.com
    Dealer Profitability Summit: https://dealerprofitabilitysummit.com/

    Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.

    Schedule your complimentary consultation today: https://calendly.com/don-278

    BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing

    https://www.youtube.com/channel/@fixedopsmarketing

    Get watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtf

    Join Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?!

    #podcast #automotive #fixedoperations #dealershipmarketing #womeninautomotive
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    54 分
  • Great Salespeople Are Made, Not Born: Christian Younggren's Take on Influence

    Great Salespeople Are Made, Not Born: Christian Younggren's Take on Influence
    2026/03/16
    Influence matters. Leadership matters. And real sales performance depends on both.

    In this episode of What the Fixed Ops?!, we welcome Christian Younggren, sales trainer and founder of Kaizen Automotive Consulting, to the show.

    Christian’s journey is rooted in decades inside the dealership world. He started in the car business in 1992 as a salesperson, worked his way through finance and management, and eventually became General Sales Manager at Mills Chevrolet. After nearly twenty years in retail automotive, he stepped away from a secure career path to pursue what he felt called to do — train, coach, and develop people in the industry.

    Today, Christian works with dealerships across the country teaching sales psychology, influence, and leadership — helping teams turn information into real behavioral change.

    This conversation goes far beyond sales scripts. It’s about understanding people, building trust, and creating systems that actually make training stick.

    This episode will challenge the way you think about training, influence, and what really drives performance inside a dealership.

    We talk about:
    • Why information is not transformation — and why execution is the real difference-maker
    • The concept of Kaizen and how 1% daily improvement compounds into massive growth - Why great salespeople are made, not born
    • The true definition of charisma: trust, warmth, and competence
    • The most common signs of discipline problems on a sales floor
    • The difference between performative training vs. effective coaching
    • How the Seven Principles of Influence shape customer decisions
    • Why reciprocity, authority, and personalization dramatically improve follow-up
    • The power of emotional intelligence and adapting to different customer personalities
    • Why leadership — not process — is often the root of dealership performance problems
    • How small, thoughtful gestures can build lifelong customer loyalty
    Christian also shares a deeply personal turning point — the loss of his mother — that pushed him to leave dealership management and pursue his mission of helping others grow.

    His message is simple: understand people, improve daily, and close the gap between what we say we do and what we actually do.

    This is a thoughtful, practical, and inspiring conversation about influence, leadership, and the human side of selling.

    Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.

    Schedule your complimentary consultation today. https://calendly.com/don-278

    BE THE 1ST TO KNOW. LIKE and FOLLOW HERE
    www.linkedin.com/company/fixed-ops-marketing
    https://www.youtube.com/channel/@fixedopsmarketing

    Get watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtf

    Join Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?!

    #podcast #automotive #fixedoperations #salestraining #leadership
    続きを読む 一部表示
    49 分
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