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What the Fixed Ops?! (WTF?!)

What the Fixed Ops?! (WTF?!)

著者： Russell Hill Charity Dunning
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概要
 Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast.

Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.Russell Hill 出世 就職活動 政治・政府 経済学
エピソード
  • Why Dealership Marketing Isn't Working with Kate Beirowski

    Why Dealership Marketing Isn't Working with Kate Beirowski
    2026/11/09
    In this episode of *What the Fixed Ops?!, hosts Russell B. Hill and Charity Dunning welcome back Kate Beirowski, VP of Sales at Dealer Image Pro, for an insightful conversation about automotive merchandising, dealership marketing, vehicle photography, sales leadership, and the evolving role of women in the automotive industry.

    With nearly 15 years of experience in automotive, Kate shares her journey through fixed operations, automotive technology, sales, and leadership. She discusses her transition to Dealer Image Pro, the company's acquisition by PBS Systems, and how effective vehicle merchandising can help dealerships improve their time-to-sale by 5–6 days. She also explains why strong products, genuine relationships, and a willingness to solve dealership problems are essential to long-term success.

    Kate also opens up about her personal and professional growth, sharing her experiences speaking at Women in Automotive, overcoming obstacles, building successful sales teams, and earning opportunities in an industry that hasn't always been easy for women to navigate. She discusses her upcoming NADA workshop and why dealerships should take a closer look at how their marketing investments are being used.

    We talk about:
    • Why dealership marketing isn't working and why the problem may not be your advertising budget
    • How professional vehicle photography and automotive merchandising help dealerships sell cars faster
    • Improving dealership time-to-sale through better inventory presentation and online merchandising
    • Why dealerships should treat their websites like their physical showrooms
    • How automation and digital advertising can waste money when vehicle listings lack quality photos

    Kate also shares practical advice for dealership leaders, including the importance of asking for opportunities, hiring adaptable salespeople, encouraging independent decision-making, and focusing on actions rather than promises. Whether you're investing in dealership marketing, looking to improve used car merchandising, managing a sales team, or trying to create a better online customer experience, this episode offers actionable insights into making your dealership stand out.

    Whether you're a dealer principal, general manager, marketing director, fixed operations director, used car manager, automotive vendor, or industry professional, this episode explores how better merchandising, stronger leadership, and smarter marketing strategies can help dealerships improve performance and drive results.

    BE THE 1ST TO KNOW. LIKE AND FOLLOW HERE

    LinkedIn: https://www.linkedin.com/company/fixed-ops-marketing/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    YouTube: https://www.youtube.com/@fixedopsmarketing?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    Get watch and listen links, full episodes, and Shorts:

    https://www.fixedopsmarketing.com/wtf/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    Join Managing Partner and Host Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in What the Fixed Ops?!

    Don't forget to send us a message here!

    https://www.fixedopsmarketing.com/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    #Podcast #Automotive #FixedOperations #CustomerRetention #RecallMasters #DealershipManagement #AutomotiveIndustry #WomenInAutomotive
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    52 分
  • Turning Recalls into Customer Loyalty with Erica Bruno-Martin

    Turning Recalls into Customer Loyalty with Erica Bruno-Martin
    2026/10/26
    In this episode of What the Fixed Ops?!, hosts Russell B. Hill and Charity Dunning welcome Erica Bruno Martin, Senior Director of Key Accounts at Recall Masters, for an insightful conversation about automotive customer retention, vehicle recall management, dealership leadership, and the importance of building genuine relationships in the automotive industry.

    As a third-generation automotive professional, Erica brings a unique perspective shaped by her family's dealership legacy, her experience working with OEMs and automotive technology companies, and her passion for making the industry better for everyone. She explains why the most successful dealerships aren't defined by their processes or technology alone, but by the people who lead them, serve their customers, and work behind the scenes to keep vehicles on the road.

    The conversation explores why customer retention starts long before a vehicle is purchased, how dealerships can build lifelong customer relationships, and why delivering on promises is essential to earning trust. Erica also shares how vehicle recalls can become opportunities to strengthen customer loyalty, improve service retention, and demonstrate that a dealership genuinely cares about its customers' safety and experience.

    We talk about:
    • Why people—not just processes or technology—drive successful dealerships
    • How dealerships can build lifelong customer relationships and improve retention
    • Why customer retention begins with dealership branding and the first impression
    • Turning vehicle recalls into customer service and loyalty opportunities
    • How recall management can help dealerships earn trust and bring customers back

    Erica also shares practical ideas for improving the customer experience, including communicating service delays honestly, delivering on promised repair times, personalizing customer outreach, and making recall repairs as convenient as possible. Whether it's a quick software update or a major safety recall, every interaction gives dealerships an opportunity to demonstrate value, build trust, and earn the customer's next visit.

    Whether you're a dealer principal, fixed operations director, service manager, service advisor, automotive vendor, or industry professional, this episode offers valuable insights into improving customer retention, strengthening dealership culture, and building a more people-focused automotive industry.

    BE THE 1ST TO KNOW. LIKE AND FOLLOW HERE

    LinkedIn: https://www.linkedin.com/company/fixed-ops-marketing/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    YouTube: https://www.youtube.com/@fixedopsmarketing?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    Get watch and listen links, full episodes, and Shorts:

    https://www.fixedopsmarketing.com/wtf/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    Join Managing Partner and Host Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in What the Fixed Ops?!

    Don't forget to send us a message here!

    https://www.fixedopsmarketing.com/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    #Podcast #Automotive #FixedOperations #CustomerRetention #RecallMasters #DealershipManagement #AutomotiveIndustry #WomenInAutomotive
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    54 分
  • How P4 Automotive Builds Better Dealerships with Leo Portaluppi

    How P4 Automotive Builds Better Dealerships with Leo Portaluppi
    2026/10/12
    In this episode of What the Fixed Ops?!, hosts Russell Hill and Charity Dunning welcome Leo Portaluppi, CEO and owner of P4 Automotive, for a conversation about dealership leadership, fixed operations, customer retention, and what it takes to build a successful automotive dealership group.

    Leo shares his journey from working as a technician and service advisor to becoming a dealership executive and owner. He explains how mentors like Roger Penske shaped his career, why understanding both fixed operations and variable operations is critical to dealership success, and how building the right team can create opportunities for long-term growth.

    The conversation explores how P4 Automotive approaches dealership management, employee development, and customer experience. Leo discusses creating ownership opportunities for store leaders, improving communication between service and sales, using transparency to sell used vehicles, and building customer retention strategies that keep drivers coming back to the dealership for service and future purchases.

    We talk about:
    • How P4 Automotive approaches dealership growth and leadership
    • Why fixed operations and variable operations need to work together
    • Why dealership leadership starts with developing people
    • The four pillars of dealership success: people, process, passion, and product
    • Creating dealership ownership opportunities to attract and motivate leaders
    • How transparent used car sales can build customer trust
    • Improving dealership customer retention through better service experiences
    • Using loyalty programs, service contracts, and dealership apps to keep customers coming back
    • Why dealerships need to rethink traditional technician pay structures
    • How to identify people, process, and passion problems in dealership operations

    Leo also explains why dealership profitability is a byproduct of strong people, effective processes, passion, and confidence in the products being sold. From creating career paths for technicians to offering managing partners an opportunity to invest in their stores, he shares practical lessons on building a dealership culture where employees feel valued, leaders take ownership, and customers have a reason to return.

    Whether you're a dealer principal, dealership owner, general manager, fixed ops director, service manager, or automotive industry professional, this episode offers insights into dealership leadership, fixed operations management, employee development, and strategies for growing a more customer-focused and profitable automotive business.

    BE THE 1ST TO KNOW. LIKE and FOLLOW HERE

    https://www.linkedin.com/company/fixed-ops-marketing/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    https://www.youtube.com/@fixedopsmarketing?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    Get watch and listen links, as well as full episodes and shorts:

    https://www.fixedopsmarketing.com/wtf/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!

    Don't forget to send us a message here!

    https://www.fixedopsmarketing.com/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

    #podcast #automotive #fixedoperations
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    49 分
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