What really goes into a 'viral' campaign
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What really goes into a 'viral' campaign
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You're in for a bumper episode this week so plug in those headphones, settle in and listen to Matt Campion - he tells us all about starting the global campaign phenomenon #IAMWHOLE, founding Digital Detox Day and so much more. Jenna also asks Matt about his advice for social media managers and how they can help with the mental health of their communities.
We mention Matt's Ted Talk on mental health, if you haven't watched it then get hot on it (it really is excellent): https://youtu.be/9J-0Tc89MEc.
Matt is best known for creating award-winning brand campaigns as well as many successful TV and digital formats for the likes of BBC, ITV, C4 and UKTV.
In 2016 Matt founded #IAMWHOLE, a global mental health movement that challenges the stigma surrounding mental health in young people. In 2018, #IAMWHOLE hosted its first fundraising concert - Music 4 Mental Health, featuring global music artists from Ed Sheeran to Anne-Marie. To date #IAMWHOLE has reached over 4 billion people.
To see more of Matt's work visit: www.spirit-media.com www.whole.org.uk
Follow #IAMWHOLE on Instagram here: https://www.instagram.com/iamwholeuk/