What is an MOQ and how does it affect my product pricing?
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What is an MOQ and how does it affect my product pricing?
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This week on The Unbottled Podcast, host Mark Bryant breaks down one of the most important — and most misunderstood — concepts in supplement manufacturing: the MOQ (minimum order quantity). Mark explains why fixed manufacturing costs make MOQs so critical to your per-bottle price, the difference between an MOQ and a minimum order value, and why "hero ingredients" can push your minimum order up (or down). He also covers tiered pricing, when a manufacturer might flex on their stated MOQ, the real purpose of a test batch, and the hidden risks of chasing the lowest possible MOQ — including a cautionary story about a brand that got more than it bargained for. Plus: practical tips for testing a product idea at home before you ever approach a manufacturer, and why being upfront with your manufacturer about where you really are in your journey can save everyone time and money.