What is Retail Media? With Co-op Media Network - Video Marketing Toolkit | EP 13
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What is Retail Media? With Co-op Media Network - Video Marketing Toolkit | EP 13
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In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media.
We dive into:
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What retail media actually is.
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How it’s changing the way brands advertise.
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What the Co-op Media Network is doing to support suppliers and partners.
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Why first-party data and in-store touchpoints are becoming the next big thing.
Ben and Dan have been mates for over a decade. They grew up together, went to uni together, ran businesses side-by-side, and even shared office jobs before finding their own paths.
This chat is part deep-dive into marketing, part walk down memory lane, and full of lessons for anyone in marketing, media, or retail today.
Dan Dennis - https://www.linkedin.com/in/dan-dennis-815a74172/
Benjamin Goode - https://www.linkedin.com/in/benjamin-goode1/