🎙️ Join us for this week's episode with Katrin Zimmerman, CEO of TLGG USA, on "What is Innovation?"

Katrin shares her perspective on innovation types—evolutionary vs. revolutionary—and dives into innovation portfolios, values, and the delicate balance between investment and ROI. She also offers advice on navigating innovation cycles, confronting AI resistance, and applying innovation across various industries.

What's the impact of 'today's money' on innovation? Considering their innovation portfolios and values, how should companies balance investment and ROI?

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Katrin launched TLGG’s New York office. As Managing Director, she is responsible for consulting services with global clients. At TLGG, Katrin has served and mentored clients on business strategy, digital transformation, marketing transformation and innovation up to the C-suite. Prior to joining TLGG, Katrin co-created the Lufthansa Innovation Hub (named as best digital lab by Capital Magazine in 2017 and 2018) with global responsibility for business innovation where she developed ventures in the services and mobility field from Seoul to Berlin. She has a deep knowledge of digital marketing and growth hacking techniques which enabled new ventures to scale quickly and incumbent players to strategically maximize their ROI.

Know more about her here:

• Katrin Zimmermann
• Company: TTLG

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Episode Guide:

0:00 - Intro

0:49 - What is Innovation?

1:20 - Defining "New"

2:53 - Innovation portfolio and values: Investment vs ROI

4:33 - Innovation cycles and evolution

6:59 - Artificial Intelligence: resistance, fear, and legislation

9:57 - Nuclear power, AI, and GMO

13:04 - Innovation for cross functional teams and environments

15:22 - Innovation cycles in modern large organizations

18:50 - Innovation in different industries, consumer expectations, and Wall Street expectations

24:28 - Katrin's impact to companies

26:44 - Money and Innovation

28:08 - Advice to Innovators
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management

Doug Howarth—CEO of Hypernomics, Inc.- discusses the concept of innovation, why it matters in today's world, and practical ways to drive innovation in your business

More about our guest:

Doug Howarth's life is a story of remarkable challenges and groundbreaking discoveries. From his fascination with coordinate systems to a life-saving kidney transplant, his journey led him to uncover the concept of Hypernomics—a field that explores uncharted dimensions in market analysis. Driven by newfound clarity, Doug founded Hypernomics Inc. and collaborated with industry giants like NASA and Lockheed Martin, developing innovative software capable of analyzing markets in four or more dimensions. His upcoming book, "Hypernomics: Using Hidden Dimensions to Solve Unseen Problems," will revolutionize conventional thinking. Doug's story inspires us to embrace unconventional thinking and unleash extraordinary breakthroughs.

Know more about her and his affiliations here:

• Doug Howarth

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Episode Guide:

0:00 - Intro

1:30 - What is Innovation?

2:30 - What is "society's next step?"

7:35 - Manifesting over different domains

9:57 - Importance of understanding capacity and price

12:03 - Personal opinions, biases, and hypothesis

15:52 - Space tourism industry

19:16 - What isn't innovation?

23:24 - Increasing value by cost reduction

26:32 - Advice for innovators
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

What if the true barrier to innovation isn't a lack of ideas, but how we manage them?

In this episode of What is Innovation?, Jared Simmons sits down with Steve Hinch — award-winning author, high-tech executive, and innovation consultant — to uncover the overlooked mechanics of corporate and startup innovation. Drawing on decades of leadership experience at Hewlett Packard, Agilent Technologies, and startup ventures, Steve breaks down innovation into four clear categories, reframes failure as a learning opportunity, and explains why managing innovation demands a radically different mindset.

Whether you’re in a Fortune 500 boardroom or an early-stage startup, this conversation delivers insight on how to build repeatable innovation processes, manage risk with purpose, and make sure your great ideas don’t die at the delivery stage.

Guest Bio:
Steve Hinch is the author of Winning Through Innovation: Lessons from the Front Lines of Business, winner of the Benjamin Franklin Award. With a long career spanning senior R&D, marketing, and general management roles at Hewlett-Packard and Agilent Technologies, Steve has also served as CEO of TeamLogic IT. He now consults with senior leaders across industries to design innovation strategies and processes that work, from product launches to corporate transformations.

What You’ll Learn:

• A simple 4-part framework for classifying innovation: product/process + incremental/disruptive

• Why innovation in large corporations fails — and how to fix it

• How to manage innovation differently from traditional projects

• Why failure is critical to innovation (and how venture capitalists accept it)

• How to protect innovation from corporate reporting cycles and quarterly pressure

• What support really looks like in a thriving corporate innovation culture

Highlighted Insight:
“Innovation is not just about seeing opportunity — it’s about delivering it profitably. Without delivery, even the best idea is useless.”

Quote to Remember:
“In the startup world, 80% of ventures fail. But that 20% that succeed? That’s where the real return is — and failure is part of the learning.”

Resources & Links:

• Winning Through Innovation – Book by Steve Hinch

• Steve Hinch on LinkedIn

About the Host:
Jared Simmons is the Founder and Principal of OUTLAST Consulting, a boutique firm helping organizations unlock innovation through intentional action. With leadership experience at Procter & Gamble, McKinsey & Company, and Coca-Cola, Jared blends corporate strategy with entrepreneurial thinking to help clients innovate on their own terms.