Why do most networking events fail to generate referrals?

Because most business owners don’t prepare.

In this episode of Capital to the Coast BNI, Mike Manning (business coach and BNI Trainer) shares a practical breakdown of how to approach networking with intention—so you can stop wasting time and start building real relationships that lead to business.

If you’ve ever walked out of a networking event with a stack of business cards but no follow-up meetings, this episode is for you.

• The biggest mistake people make at networking events
• Why preparation is the key to referral-based growth
• How to identify the right people to meet before you arrive
• The difference between being “seen” and being remembered
• How to turn conversations into scheduled meetings

• Have a clear goal before you walk in
• Know your ideal client and referral partner
• Ask better questions to create connection
• Be specific about what you want
• Set meetings during the event

• Don’t rely on luck or “winging it”
• Don’t try to talk to everyone
• Don’t use unclear or generic messaging
• Don’t leave without a next step
• Don’t delay follow-up

Networking only works when you are intentional.

The more clarity you have, the easier it is for people to refer you, connect you, and help grow your business.

🎙️ About the Show:
Capital to the Coast BNI highlights small business success stories, networking strategies, and referral marketing insights from entrepreneurs and professionals across central and eastern North Carolina.

#Networking
#SmallBusiness
#Referrals
#BusinessGrowth
#Entrepreneurship
#BNI
#LeadGeneration
#SalesTips
#MarketingStrategy
#BusinessCoaching#ElevatorPitches