Your players are already giving you effort.

But like all of us… they’ll give you more when the right things are rewarded.

In this episode of the Arena Podcast, I sit down with Marcus Klund—linebacker coach and run game coordinator for the Calgary Stampeders—to talk about one of the most important (and most overlooked) principles in coaching:

What you celebrate… you replicate.

We break down simple, practical systems you can implement immediately to get your players to run harder, practice better, and compete at a higher level—without constantly demanding it.

You’ll hear:

• The “Flying 40” system Calgary uses to measure and reward effort on kickoff
• Why T-shirts and small rewards can completely change player behavior
• How to build competition inside your program without creating division
• Ways to reward effort, toughness, and consistency—not just production
• How to create a culture where players want to earn it, not just be told

We also talk about how championship programs use simple reward systems to build consistency over time—including ideas like “100% Dog” shirts for perfect attendance.

If you’re a head coach looking for ways to get more out of your players—without more yelling—this episode will give you tools you can use immediately.

👉 Listen now and start building a program where effort is the standard.