You can read everything there is to read about a bicycle and still not be able to ride one.

Episode 3 of What to Believe. In the first two episodes I exposed two of the automatic mechanistic ego reactions that run our lives — the need to be right, and the need to look good. This week I lift the hood and show you the approach itself.

Why seeing is different from thinking. Why all the information in the world won't shift your behaviour unless you can see the mechanism in operation. Why staring at a car that won't start and Googling "Toyota" instead of checking the petrol is most of what therapy does for the things this method is designed to address.

I work through the four words that underpin the whole series — automatic, mechanistic, phenomenon, seeing — and extend the bicycle analogy: awareness is to thinking what balance is to bicycle. With detours through Saul Bellow on intellectual man as an explaining creature, Lao Tzu on knowing oneself, why academics are often hopeless presenters, and Antonio Damasio's case of Elliot on what pure thinking does to decision-making.

Hosted by Neil Bierbaum — former investigative journalist, master coach (ICF MCC), MPhil Leadership Coaching (cum laude), faculty member at Stellenbosch Business School. New episodes Sunday mornings.

Come sceptical. Stay curious.

Chapter markers: 00:00 — Introduction 01:18 — Recap: the need to be right, the need to look good 03:00 — The four key words 03:30 — Automatic 05:17 — Mechanistic 07:51 — Phenomenon 09:08 — Saul Bellow on the explaining creature 11:13 — The bicycle revisited 14:37 — Awareness is to thinking what balance is to bicycle 15:57 — Why academics can be hopeless presenters 17:22 — Lao Tzu and the Eastern sages 20:11 — The practice of seeing 22:44 — Summary: seeing vs thinking 23:24 — Some links to the science 24:01 — What's next

DONATE — Support this work: https://paypal.me/whattobelieve SUBSTACK — Written companions and bonus features: https://substack.com/@neilbierbaum COURSES — Deep-dive focused topics: https://neilbierbaum.com/self-coaching-online-personal-landing-page/ BOOKS — In-depth material: https://www.amazon.com/Neil-Bierbaum/e/B079TYRSQG ENGAGE — Work with me directly: https://neilbierbaum.com

We don't worry about what people think of us. We worry about what we think people think of us.

Episode 2 of What to Believe. I expose another mechanistic ego reaction — the need to look good in the eyes of others. It feels so natural we don't even register it as a thing, which is why it runs us. Same mechanism as the need to be right from Episode 1, different content.

I work through three reasons it matters: how wrong we are about what others think, how much it costs us in life and business (the Korean Air crash, the South African judge), and the drama it creates personally and politically. I share my own experience of losing a business in my forties and what it took to survive the shame of starting again at the bottom.

Then the practical work: the white coat and clipboard test, the blue ball exercise for tracking who you're giving your power to, and how to push the boundary and prove to yourself you'll survive.

Hosted by Neil Bierbaum — former investigative journalist, master coach (ICF MCC), MPhil Leadership Coaching (cum laude), faculty member at Stellenbosch Business School. New episodes Sunday mornings.

Come sceptical. Stay curious.

DONATE — Support this work: https://paypal.me/whattobelieve SUBSTACK — Written companions and bonus features: https://substack.com/@neilbierbaum COURSES — Deep-dive focused topics: https://neilbierbaum.com/self-coaching-online-personal-landing-page/ BOOKS — In-depth material: https://www.amazon.com/Neil-Bierbaum/e/B079TYRSQG ENGAGE — Work with me directly: https://neilbierbaum.com

We don't argue an idea because it's true. We argue it because it's ours.

In this, the pilot episode of What to Believe, I introduce the central insight that I've spent twenty years testing — that there's a flaw in the human operating system that keeps us defending positions we didn't choose, mistaking our identity for the truth, and arguing for our own limitations.

Through a series of analogies (the elbow, the bicycle, the bath) and a personal example from my first marriage, I work through why feedback on our personality gets treated differently than feedback on our body, what real self-mastery looks like in practice, and why traditional methods for exposing this flaw required four-day contained trainings.

Then: why nothing about today's polarisation will shift until enough of us learn to give up the need to be right.

This is the foundational episode of the series. Everything that follows builds on it.

Hosted by Neil Bierbaum — former investigative journalist, master coach (ICF MCC), MPhil Leadership Coaching (cum laude), faculty member at Stellenbosch Business School. New episodes Sunday mornings.

Come sceptical. Stay curious.

DONATE — Support this work: https://paypal.me/whattobelieve SUBSTACK — Written companions and bonus features: https://substack.com/@neilbierbaum COURSES — Deep-dive focused topics: https://neilbierbaum.com/self-coaching-online-personal-landing-page/ BOOKS — In-depth material: https://www.amazon.com/Neil-Bierbaum/e/B079TYRSQG ENGAGE — Work with me directly: https://neilbierbaum.com

A brief 6-minute introduction to myself and the What To Believe podcast.

I'm Neil Bierbaum, a journalist turned master coach, reporting what I found across four decades of investigation into the human operating system, distilling what's true — what really works and makes a difference — from what doesn't.

In this trailer, I share a bit about my journey, and why I'm not here to offer opinions or pretend to be a guru. I mention the paths I've gone down, and the practices I've learned and tested, both in my own life and with my clients.

I talk briefly about the time we're living in, how we have more information than ever, yet no agreement about what that information means. Nobody knows what to believe.

I mention the flaw I discovered in the human operating system that makes it hard for us to face the truth about ourselves and our world, and I point to how we might see our way past that to deal with what's real and what matters.