Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok.

The social media landscape is flooded with millions of daily uploads, so creators often struggle to stand out, connect meaningfully with their audiences, and earn a sustainable income. Many aspiring influencers follow trends and expert advice with limited engagement or long-term followers. With such a saturated and fast-paced environment, how can creators find their voice, build trust, and turn passion into profit?

According to social media educator Helen Polise, content creators can build a loyal following by leaning into their authentic purpose. She emphasizes the value of educational content, stating that videos offering tangible value drive deeper engagement and long-term follower growth. Helen recommends investing years in building trust before monetizing content and encourages creators to explore indirect income streams like speaking gigs and brand partnerships. Influencers can also structure content with compelling hooks and deliver on promises to sustain viewer attention and inspire action.

In this episode of What The Teck?, Helen Polise of Muthership Productions and Socialize returns to talk with Rolando Rosas about building a lasting presence as a TikTok content creator. Helen explains how she found her niche through teaching, why she prioritizes community over quick monetization, and how she leverages production expertise on commercial sets.

René Rodriguez is a renowned keynote speaker, leadership advisor, and the best-selling author of Amplify Your Influence, which offers practical strategies to enhance communication and leadership skills. With over 27 years of experience, he has applied behavioral neuroscience to address leadership, sales, and change management challenges. René created the AMPLIFII™ course, a methodology that has trained over 100,000 professionals worldwide.

In today’s hyperconnected world, the constant barrage of notifications, digital content, and virtual interactions has left many struggling with shortened attention spans, weakened interpersonal connections, and difficulty staying present. As more professionals transition to remote and hybrid work, how can we reclaim focus, foster meaningful connections, and lead effectively?

According to behavioral neuroscience expert René Rodriguez, storytelling, social media, and virtual communication impact how the brain processes and stores information. To reclaim focus, he suggests reducing social media consumption and replacing it with activities that stimulate creativity, such as puzzles or focused time blocks for thinking. Through attention-narrowing exercises, like staring at a single point to build concentration and the “40 for 30” technique — giving someone 40 volts of full attention for 30 seconds — leaders can foster meaningful interactions. René also recommends employing narrative storytelling techniques and upgrading your virtual setup to enhance presence, engagement, and communication.

In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly sit down with René Rodriguez, who talks about the neuroscience behind influence and communication. René explores the effects of doom scrolling, how leaders can counter negativity bias through storytelling, and how to maintain an optimal tone during interactions.

Andrea Sullivan is the CEO of vYve by Vayner, a high-performance accelerator program for entrepreneurs and C-suite executives. She is also a Professor in the Masters in Branding program at the School of Visual Arts and serves as a board member at Creative Spirit, the Ad Council, and the United Nations Association of New York. Before joining vYve by Vayner, Andrea was the Chief Marketing Officer at VaynerX, where she built C-suite communities and managed Gary Vaynerchuk’s marketing programs.

Today’s leaders are facing pressure like never before. With rapid changes in technology, cultural dynamics, and social media, CEOs and entrepreneurs are feeling the heat, and many admit that this stress impacts their decision-making and overall well-being. How can leaders rise above the chaos and create brands that resonate in today’s market?

According to leadership development and branding expert Andrea Sullivan, leaders can navigate these challenges by embracing vulnerability, self-awareness, and authenticity. She emphasizes the importance of leading from the heart, connecting with culture, and creating safe environments where people feel seen. Additionally, prioritizing organic storytelling over high-production messaging can foster deeper engagement and lasting brand loyalty. Leaders must also be willing to let go of their egos, build trust across teams, and maintain continuous introspection to evolve.

In today’s episode of What The Teck? Rolando Rosas and Dave Kelly chat with Andrea Sullivan, the CEO of vYve by Vayner, about building authentic leadership in a digital-first society. Andrea explains the role of emotional intelligence in brand building, the importance of vulnerability, and how to build a dynamic culture from the top down.