Steve Jobs was fired from Apple in 1985. The company he co-founded in a garage. The board chose someone else over him.

For twelve years, Apple drifted without him. Too many products. No identity. No focus. By 1997 the company was approximately 90 days from bankruptcy.

Then Apple bought Jobs back for $427 million just to survive.

What Jobs did next was not what most people expected. He did not add products to fix the company. He eliminated 70% of them.

In this episode we break down the three structural principles Jobs installed in 1997 that turned a company on the edge of collapse into the most valuable business in human history.

Subtraction creates more value than addition. Identity is the product. The best businesses make leaving more expensive than staying.

These three principles are not exclusive to Apple. They exist in public companies trading right now. The investor who learns to identify them early does not need a hot tip. They read the structure and decide before the market does.

Read the full Apple business story here:
https://www.profitbyfriday.com/business-stories/apple-business-story-investor-lessons.html

Learn to analyse businesses using the CLEAR Framework. Free download:
https://www.profitbyfriday.com

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