What Protects Your Business When Anyone Can Do What You Do #120
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What Protects Your Business When Anyone Can Do What You Do #120
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This episode is a practical commercial audit for business owners who want to understand whether their business is genuinely protected from competition, or whether they're one well-funded rival away from a serious problem. Claire and Simon dig into Porter's Five Forces, specifically the threat of new entrants, and map out the real-world strategies six and seven-figure business owners can use to build a defensible position before the market moves around them.
Key Topics Covered:
- Why AI has created the lowest barrier to entry in business history and what that means for service-based businesses in particular
- The five forces that determine how vulnerable your business really is to new competition
- Brand, IP, ecosystem, legal contracts, and capital requirements as practical moats for owner-managed businesses
- Why "I do it better" is no longer a sufficient answer when proposals, websites, and pitches all look the same
- How to use AI itself to score your business against Porter's Five Forces and identify where you have gaps
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ABOUT THE HOST:
Claire Hancott through Profit Cash Growth helps 6 & 7 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.
As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.
Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions.
*The content of this podcast is for entertainment purposes only and does not constitute professional advice.