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In this episode of The 360° Marketing Show, we've got Vahbiz Cooper, who leads influencer marketing and employee advocacy at Demandbase. We get into the unicorn piñata campaign that went viral on LinkedIn, why AI-written content quietly tanks your engagement, the influencer relationship that turned into a viral product video, the campaign that flopped (and came back as a win years later), and her prediction about where AI trust is headed in B2B.

Timestamps

1:00 — How Vahbiz got to where she is + Updates

11:00 — The influencer who kept missing deadlines (and how one conversation changed everything)

15:32 — Where Vahbiz actually uses AI in her workflow

20:29 — The unicorn piñata campaign that broke the internet

24:14 — Writing the Women in Sales blog with AI end-to-end

29:42 — Why AI-written posts quietly lose engagement

38:30 — The campaign that flopped (and what she learned)

40:23 — The late wins nobody tracks on a dashboard

43:53 — What actually makes employee advocacy work

52:27 — The AI trust cliff that's coming for B2B

1:06:33 — Do it scared, ask the dumb questions

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