What does a digital marketer actually do all day? Danni Russell started out studying science at university, then left after realising a lab job wasn't for her. She eventually found her way into digital marketing — and now runs her own digital marketing agency.

In this episode, Danni breaks down digital marketing careers in plain terms why it's less about clever captions and more about data, testing, and numbers.

What you'll learn:

• The difference between SEO and AEO (AI engine optimisation), and why it matters now
• How AI has quietly shaped marketing for years, long before ChatGPT made it obvious
• Why a scroll-stopping ad still won't save you if your landing page has a broken button
• What a day in the life of a digital marketer really looks like
• The skills that will matter most as AI takes over the busywork
• What it's like running your own marketing agency, including the lifestyle trade-offs

If you're a student considering a marketing career, or you think digital marketing is just clever captions and pretty ads, this conversation will change your mind.

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