🔹HOSTS: Aaron Sherman (https://www.youtube.com/@BuildWithFire5) Leo Curbelo (https://www.instagram.com/leocurbelofilm/)

In this episode of Creator Fury, Aaron and Leo break down a real small-business case study: Kuppi Coffee Company in Edgewater, NJ. From understanding a local café’s true needs to uncovering branding gaps, messaging challenges, and growth opportunities, they walk through the exact process filmmakers use to help businesses stand out and convert casual customers into loyal regulars.

They cover:

• What most small businesses get wrong about video

• How to identify a client’s real needs

• Why identity, story, and environment matter

• Ways to turn a location into a destination

• Examples from corporate client work and political ad campaigns

• The step-by-step process of planning a video strategy the right way

If you’re a small-business owner, a filmmaker, or someone trying to figure out how to make video actually work, this episode gives you a full behind-the-scenes look.

Visit Kuppi's instagram and website and order online or go directly there and experience a step back from the digital age we live in and enjoy a beautifully crafted beverage:

👉 https://www.kuppicoffee.com

👉 https://www.instagram.com/kuppicoffee/

CREATOR FURY ALL EPISODES:

👉 https://www.youtube.com/playlist?list=PLp2wi3QC8D3uFqU16Rm4UOyKAQd3RukbT

👥 Book a FREE 1:1 session with us to discuss your project needs. We can do it for, do it with or show YOU how to produce great videos that reach and engage your audience and grow your business!

Just schedule 15 minutes with us here:

👉 https://bwf5.fire5films.com/calendar

🔹 Aaron also teaches and assists you with your After Effects solutions, so grab Aaron's free After Effects presets & resources here:

👉 https://bwf5.fire5films.com/welcome

✨ Thank you for watching! Subscribe for more live filmmaker breakdowns, Video Engagement tips, and BTS workflow experiments.