In this episode of the Failure Is Knowledge Podcast, Brian talks about how he got into recruiting, nearshoring, and building Plug Technologies.

He shares what it was like moving to San Francisco with “massive imposter syndrome,” and how he tried to make opportunities happen that “didn’t work at all like that.”

He explains mistakes he made in business, including outsourcing sales too early, spending money at the wrong time, and learning through “pain” as things changed in 2020 and after.

Brian explains why “people are everything,” why talent sits at the center of many businesses, and why founders often need to stay close to customers.

He also shares lessons about partners, truth, and why he believes “you don’t have a business until you have a customer.”

This episode focuses on failure, cost, shifts in thinking, and the lessons that come from real experience.

Failure Is Knowledge helps leaders be seen, build trust, and attract the right customers by communicating their experiences with clarity and confidence.

Listeners interested in entrepreneurship, hiring, systems, sales, and building a business through real lessons may find this episode helpful.

Follow Brian Samson for more information:

-Website: plugg.tech

-Podcast:nearshorecafepodcast.com

-LinkedIn: https://www.linkedin.com/in/briansamson/

-YouTube: https://www.youtube.com/@NearshoreCafePodcast

-Spotify: https://open.spotify.com/show/1pm8NbZY7qYkTblEVTxTSd?si=2b91cd2994594dd2&nd=1&dlsi=1686a2271496456a