Most coaches obsess over intensity, novelty, and programming tweaks—but miss the deeper principles that make strength training last.

Brett Jones is a StrongFirst Master Instructor, licensed athletic trainer, and author of Iron Cardio. For over two decades, he’s been shaping how clinicians, coaches, and athletes approach kettlebells, rehab, and movement quality. As co-creator of the Secrets of… series with Gray Cook and Director of Education for StrongFirst, Brett’s influence has reached thousands worldwide.

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Brett shares:

▫️ Why movement quality beats intensity in the long run

▫️ The key principles behind Iron Cardio (and why it works when other programs burn you out)

▫️ How recovering from Stage 3 throat cancer reshaped his approach to training and life

▫️ Simple strategies for building strength that lasts across sport, rehab, and everyday living

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⏱ Timestamps

00:00 Intro – What most coaches miss about strength

05:00 Discovering kettlebells and training with Gray Cook

15:00 Movement quality vs intensity: the real hierarchy

25:00 Iron Cardio explained: strength + conditioning, simplified

40:00 Lessons from Stage 3 cancer and rebuilding strength

55:00 Training for longevity vs chasing PRs

1:10:00 How Brett stays relevant in a changing industry

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Follow Brett Jones

📸 Instagram – @brettjonessfg

🌐 Website – AppliedStrength.com

📕 Iron Cardio – TheIronCardio.com

📚 Articles – StrongFirst.com

Resources Mentioned

📕 Iron Cardio by Brett Jones

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Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca