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There’s what people see on stage, and then there’s everything else.

This week on Here’s What We Know, we welcome back Jerry Flowers, a seasoned bassist, an accomplished songwriter, and music industry veteran, best known for his longtime role as Keith Urban’s bass player and bandleader.

We’ll talk about what life on tour is really like, from playing in front of 80,000 people at major concerts to walking into a room of 50 where no one knows who you are. It’s a side of the music industry most people never see.

Jerry shares what it takes to connect with a live audience, why some artists succeed while others struggle, and how the best performers learn to win over any crowd, whether it’s a stadium or a small private event.

We also get into the realities of touring as a musician, the highs and lows of the road, and the difference between the spotlight and the moments that happen behind the scenes.

This is a conversation about stories. The ones you remember, the ones that shape you, and the ones that don’t seem important at the time… until years later, when you realize they meant everything.

In This Episode:

• What Life on Tour Is Really Like
• Jerry Flowers on Touring with Keith Urban
• The Best Concert Experience: 80,000 Fans in Quebec City
• The Reality of Life After a Big Show
• From Stadiums to Small Rooms: The Truth About Touring
• How Great Artists Win Over Any Crowd
• Early Days on Tour: Bars, Vans, and the Grind
• Learning Storytelling as a Songwriter and Performer
• Music Industry Stories: Jack Black, Hugh Jackman, and More
• Why Storytelling Matters in Music and Life
• Florida Georgia Line, Jason Aldean, and Artist Development
• American Idol vs Real-World Experience in Music
• Why Some Artists Make It and Others Don’t
• Great Songs That Never Became Hits
• The Stories You Carry With You

This episode is sponsored by:

Mike Counsil Plumbing & Rooter (Use code “Gary” to get $89 off any service!)

License #: 679261

Bio:

Jerry Flowers is a seasoned bassist, songwriter, and music industry veteran, best known for his longtime role as Keith Urban’s bass player and band leader. With a career spanning decades, Jerry has toured the world, shared the stage with music legends, and played a pivotal role in crafting chart-topping hits both on and off the road.

Originally from Pinch, West Virginia, Jerry’s musical journey began at just 12 years old, fueled by a passion for bass guitar. His talent and dedication took him from small-town gigs to global stages, touring with The Chicks, Counting Crows, and more.

Beyond performing, Jerry is an accomplished songwriter, earning #1 hits with Billy Currington, Jason Aldean, Sam Hunt, and Ryan Hurd. His musicality and creativity continue to inspire every session he’s in, making him a sought-after collaborator in Nashville’s thriving music scene.

Instagram: https://www.instagram.com/jerryflowersmusic/

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