『What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx』のカバーアート

What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx

What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx

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Episode Summary: Running marketing as a team of one means you’re responsible for everything, from attribution to brand to pipeline. Sara Ceballos, Director of Marketing, joins the show to talk through her time at Inspectiv, where she was brought in to support two new product launches, rethink the company's positioning, and run marketing as a team of one. She shares how she moved MQL tracking out of spreadsheets into HubSpot and Salesforce, worked with sales to define what “qualified” actually meant, and how she determined when simplifying data made more sense than tracking everything. Gianna and Sara also dive into leading a rebrand with a small team, testing messaging with customers before launch, and building an event process that supports sales and ties back to the pipeline. Chapters: 00:00 Introduction and Guest Introduction 01:19 Sarah's Journey Back to Cybersecurity 03:09 Understanding Inspectiv and Its Market 04:12 Identifying Marketing Challenges 07:21 Collaboration with Sales Team 09:06 The HubSpot and Salesforce Integration Project 10:00 Rebranding and Its Impact on the Company 14:54 The Meaning Behind the Rebrand 16:05 Shifting the Cybersecurity Narrative 17:29 Operational Improvements in Event Management 20:41 Streamlining Sales Support 27:27 Future Vision for Inspectiv About Sara: Sara Ceballos is a Director of Marketing at BreachRx, where she leads marketing strategy and programs to drive pipeline and growth. She previously served as Director of Marketing at Inspectiv, where she ran marketing as a one-person team, leading efforts across attribution, rebranding, website development, and event strategy. Sara has a background in demand generation and B2B marketing, with experience building and scaling programs that align closely with sales and revenue teams. Links & Resources: Sara Ceballos on LinkedIn Inspectiv BreachRx Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐⭐⭐⭐⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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