What It Takes to Lead Sales for World-Class Sports Properties
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Few sales leaders manage a portfolio as complex as Randy Wills. As Vice President of Ticket Sales for the Miami Dolphins and Miami Open, he oversees ticket sales and revenue strategy across multiple world-class properties, including NFL games, tennis, international soccer matches, concerts, and other marquee events hosted at Hard Rock Stadium.
In this episode of Against The Sales Odds, Lance Tyson sits down with Randy to trace his path from Michigan to the global stage of sports sales. Their conversation unpacks what it takes to build and scale high-performing sales teams, design fan experiences that translate across markets and cultures, and lead through the pressure that comes with selling at this level.
Randy also shares the perspective he's earned along the way on what real success looks like, and why getting there requires more than ambition.
Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment
Check out Lance's Bestseller Books:
The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor
Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame
Download our playbooks: https://www.tysongroup.com/sales-playbooks
Schedule a call with Tyson Group: https://www.tysongroup.com/contact-us/
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🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.
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