What does authentic leadership actually look like for women in the trades?

In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Laura Kelly and Kathryn Elizabeth for a direct, no-filter conversation about leadership, self-respect, and showing up fully as a woman in business.

The discussion covers what it means to lead with honesty, even when it’s uncomfortable. Laura and Kathryn share real experiences with criticism, self-doubt, public speaking, and breaking outdated expectations—especially in male-dominated industries like HVAC, plumbing, and the trades.

You’ll hear practical insights on setting boundaries, navigating feedback, building confidence, serving others without losing yourself, and surrounding yourself with people who support your growth.

This episode is for women in business, female trades professionals, and leaders who want to build impact without pretending to be someone they’re not.

Key Topics Covered

• Authentic leadership in the trades
• Women in business and entrepreneurship
• Handling criticism and public visibility
• Self-respect, boundaries, and leadership mindset
• Overcoming self-doubt and fear
• Values-driven leadership
• Community, support systems, and personal growth

Timestamps

00:00 – Authenticity and speaking truth in business (Laura Kelly & Kathryn Elizabeth)
03:00 – Handling criticism and swearing on stage
04:40 – Why leadership often means breaking the rules
05:04 – Self-respect and setting boundaries as a leader
07:30 – Being “heart-less” without being heartless (Kathryn Elizabeth)
10:44 – Authenticity, service, and leadership responsibility
11:56 – Confronting self-doubt and doing hard things anyway
13:00 – Behind the scenes of public speaking (Jennifer Bagley)
14:46 – Why serving from the stage isn’t about you
17:31 – Showing up for your audience—even if it’s one person
18:46 – Values, behavior, and creating a rich life (Laura Kelly)
22:08 – Progress over perfection and bouncing back
23:11 – The power of community and support systems
25:12 – Final thoughts: choose who you surround yourself with

Guest Details

Laura Kelly

Industry leader and speaker known for her direct approach to leadership, tough conversations, and personal growth. Laura helps business owners and leaders identify their core values and build fulfillment in both life and work.

Kathryn Elizabeth

CEO, business builder, and speaker focused on real-world leadership. Kathryn is known for her honest take on decision-making, team building, and consistency, and for empowering women in the trades to lead with confidence.

Host

Jennifer Bagley

Founder of CI Web Group and host of Catalyst for the Trades. Jennifer helps trades businesses grow through clear strategy, strong leadership, and authentic marketing.

Relevant Links

• Connect with Kathryn Elizabeth
• Follow Laura Kelly
• Catalyst for the Trades
• CI Web Group

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