『What Is Profit Really? (And Why You Might Not Be Making Any) [Ep. 366]』のカバーアート

What Is Profit Really? (And Why You Might Not Be Making Any) [Ep. 366]

What Is Profit Really? (And Why You Might Not Be Making Any) [Ep. 366]

無料で聴く

ポッドキャストの詳細を見る
If you’re hitting revenue goals but still wondering why there’s no money left at the end of the month, this episode is going to give you a reality check. In this episode of The Real Truth About Business podcast, I’m breaking down what profit actually means in a service-based business and why so many entrepreneurs are stuck in a revenue plateau despite “making money.” This is for service-based entrepreneurs who are working hard, bringing in consistent revenue, but still struggling with cash flow and sustainable business growth. After 9 years of experience, I can tell you this is one of the biggest gaps in business strategy. Inside this episode, I walk you through how to calculate real profit, how your time impacts your pricing strategy, and how to fix the leaks in your pipeline and sales process so you can actually keep more of what you make.What You'll Learn:Why revenue does not equal profit in a service-based businessHow to calculate real profit including your time and expensesThe biggest mistakes hurting your pricing strategy and cash flowHow your pipeline and sales process impact profitabilityWhy underestimating your time is killing your revenue growthHow to structure your offers for sustainable business growthEpisode Highlights:[00:00] Introduction: The question most business owners can’t answer[03:00] Why revenue is a vanity metric and profit is what matters[06:00] Real example: $5K revenue vs. actual profit[10:00] Breaking down profit for solopreneurs[15:00] Why your time must be included in your calculations[20:00] How expenses and growth impact your profit margin[25:00] Offer-level profit breakdown and pricing mistakes[30:00] Why profit is required for scaling your business[35:00] How to audit your business for profitabilityKey Takeaways:Revenue Means Nothing Without ProfitHere’s what I see constantly. Business owners chasing bigger revenue months and thinking that automatically equals success.After 9 years of working with service-based entrepreneurs, I can tell you it doesn’t.You can have a $10K month and still have zero profit left over. Between paying yourself, covering expenses, and handling taxes, that money is already allocated.Revenue is a vanity number. Profit is what actually determines your business growth.Your Time Is the Missing Piece in ProfitThis is where most people completely miscalculate.They look at revenue minus expenses and assume what’s left is profit. But they don’t factor in their time.If you’re working 120 hours a month and only taking home a portion of that revenue, your hourly rate may be far lower than you think.Inside the Focused Visionary Framework, this directly impacts your Pricing pillar. If your pricing strategy doesn’t account for your time, your business will never be truly profitable.Your Offers Might Not Be ProfitableOne of the easiest ways to diagnose this is to look at a single offer.Break it down:How many hours are you spending?What are the hidden tasks before and after delivery?What expenses are tied to it?When you actually calculate it, most offers are underpriced.This is especially true for longer-term services and coaching containers where time expands beyond what you originally planned.Growth Can Actually Decrease ProfitThis is the part that surprises people.As your business grows:You take on more clientsYou spend more time deliveringYour expenses increaseIf your pricing strategy doesn’t evolve with that growth, your profit margin shrinks.This is why you can feel busier than ever but not see an increase in revenue growth.Profit Is What Allows You to ScaleWithout profit, you cannot:Hire supportInvest in your businessTake time offPivot your offersYou stay stuck in a cycle of working to sustain, not to grow.Profit is what creates flexibility. It’s what allows your business to evolve beyond just maintaining itself.You Need to Start With AwarenessYou don’t need to overhaul everything overnight.Start simple:Look at your last 60 daysTrack your hours (client, admin, marketing)Compare it to your revenue and expensesThis gives you a real picture of your business.From there, you can adjust your pricing strategy, refine your offers, and build a business that actually supports your life.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません