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The year tried to knock everyone off balance, but the savviest clients found their footing. We close the season by pulling back the curtain on a chaotic, very human year in Central Texas real estate—two big personal moves, a few dogs, a swing install mid-recording—and the market lessons that mattered most. If 2025 felt like a recession to you, you’re not alone. We unpack why the headlines screamed uncertainty while the on-the-ground reality looked like a long overdue correction, and how that split created a rare window for patient buyers and clear-eyed sellers.

We break down the strategy that worked: buyers winning on “deals or diamonds” with builder incentives, stronger negotiation power, and historically normal rates that still pencil when viewed over five to seven years. Sellers didn’t have it easy. Pricing shifted fast, expectations lagged, and the gap between wishful thinking and real demand widened. That’s where better tools changed the game. Our Compass buyer demand insights help map actual search behavior to a home’s features at different prices, while listing analytics and reverse prospecting sharpen outreach. Pair those with a three-phase listing approach—pocket, coming soon, then public—and you can test pricing without stacking days on market or public price cuts.

We also talk candidly about Zillow leads: why they can help in a new market, how 24/7 on-call penalties strain agent boundaries, and what we learned from the experiment. Creativity carried the year—structuring small land deals, solving financing puzzles, and prioritizing outcomes that mean more than a headline price, like a client finally opening their art studio. Through the noise in the economy and the culture, our focus stays practical and human: thoughtful pricing, data-backed decisions, and long-term thinking that outlasts volatility.

If you’re planning a move in 2026—or just trying to read the signs—this one’s your field guide. Subscribe, share with a friend who’s on the fence, and leave a review telling us what you want us to tackle next season.

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