What If Sustainability Isn't Enough?
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What If Sustainability Isn't Enough?
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In this episode of the Sustainable Ambassador Podcast, we dive into the concept of degrowth with John Mulrow, founder of the Degrowth Institute and adjunct professor at Purdue University, as a way to answer the question "What if sustainability isn't enough?"
A question many sustainability professionals have begin to reflect on as they seek to better understand true impact of their work—and question whether efficiency gains and carbon reductions are enough— at the same time the topic of degrowth is emerging as a conversation about what the wider goals should be.
John unpacks what degrowth really means—beyond the buzzword—and why it's essential for achieving ecological sustainability and social justice. We explore the shortcomings of traditional sustainability frameworks, the role of economic savings in fueling further consumption, and how professionals and organizations can begin to challenge the growth paradigm in their own work.
With thoughtful insights into equity, historical responsibility, and systems thinking, this episode pushes us to reimagine prosperity in a world of limits.
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